SAP has stepped up its analytics offerings with the launch of a family of industry-specific BusinessObjects applications, many of which were co-designed with users. SAP Co-CEO Bill McDermott introduced the analytic offerings at DEMO Fall 2010 on Tuesday, joined by a slew of early adopter customers w...
Sybase has only recently formally entered the SAP corporate family. However, the two companies have collaborated on software integration projects for years: hence, the introduction of Sybase Mobile Sales for SAP CRM, a native iPhone app. When designing the app, Sybase took the iPhone user needs into...
CRM is a complex thing. It involves understanding your customers and your own business -- two difficult things to fully grasp under any circumstances -- and then using technology to convert that understanding into a positive impact on your business. Customers, and to a lesser extent your business, a...
Its 9:00 a.m. on Monday morning, and Fred from the ABC call center is logging onto the company's metrics portal to find out his first call resolution and average handle time. He also has access to a complete set of other metrics that provide a composite view of his performance over the previous week...
Businesses will probably always have customers who want to place their orders by fax. When there are manual tasks involved in processing those orders, they can present a serious problem because companies may fall short in meeting expectations of the customers who place them. There is a fundamental c...
Last week was busy in a good way, and also in ways that we have not seen in a while -- and at least some of that busy-ness showed promise for the economy and our industry. In no particular order, Cloud9 Analytics announced it closed its C round financing, SAP held its user meeting in Orlando, Sage ...
I had the pleasure of attending two events last week: Microsoft Convergence 2010 in Atlanta and the Salesforce-VMware VMforce.com announcement in San Francisco. Each event was useful and informative in its own way, and I am pleased to have witnessed each first-hand. I have written exhaustively -- ...
The old cliche is that CRM is supposed to give you a 360-degree view of your customers. I debate that -- I think it gives, at best, a couple of overlapping 270-degree views, and 30 degrees will always be hidden. However, that's all geometric digression. My real point is this: Having a 360-degree vie...
Whether driven by lack of product differentiation, customer demand for better service, or simply the need to improve the prospect/customer experience, companies are seeking to better understand their customers in order to more effectively acquire and retain business. Yet recent Aberdeen research sho...
You might say that supply chain management has entered the philosophical realm. SCM investment has flatlined to a large extent, and the market's focus has changed as supply chain headaches become more complex and cut a broader swath. Although there is no one compelling trend in the SCM space, the in...
Companies considering CRM systems often view them as a way to improve customer satisfaction and retention, boost sales and accelerate employee productivity. However, as with many technology-enabled business process, success is a complicated and interdependent proposition. When companies are winning...
I was re-reading Eric von Hippel's excellent book Democratizing Innovation and found something in it that might help explain the popularity of cloud computing and Platform as a Service. I am on the way to Dreamforce and have little visibility into what Salesforce.com might announce in the next day ...
Sage convened its fall user group meeting in Atlanta this week. The event was set in the cavernous Georgia World Congress Center, a complex of three starship hangars left over from the Intergalactic Olympics. The facility is beautiful and very big. Sage estimated attendance at between 2,500 and 3,...
Sales force automation -- nimble, lightweight and usually mobile -- seems to have little in common with its staid parent, enterprise resource planning. Until you consider this: After years of widespread adoption, SFA has also become mature. Yet the space is not remaining static. There have been chan...
In the continuing discussion of cloud computing, Salesforce.com occupies a unique place. While most cloud vendors have kept to one component of cloud computing, Salesforce has inserted itself into all areas, and the company is using its flagship CRM applications as its first case example. Most peop...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
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Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
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The End of ‘Spray and Pray’ Email Marketing
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Adobe Positions Itself as the AI Control Layer for CX
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AI Is Forcing Companies to Rethink Employee Experience
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How AI Is Changing Sales Teams Without Replacing Reps
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Workbooks Takes On CRM Giants With Plain-English AI
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