The dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing ...
Sales are down. You don't even need to add a qualifier to that sentence -- such as industry or name of company. Across the board, corporate and consumer sales are down. Enter firms like Demandbase, which promises the latest in lead generation functionality. The company debuted last year with Deman...
A trigger is a device that automatically executes a response to a certain event. In marketing, triggers are used to automatically deliver targeted messages, offers, recommendations or other treatments to customers on an individual basis at the most optimal point in time, based on any number of facto...
The Internet provides opportunities for businesses to interact with customers in new ways. As innovations in social media appear, enterprises slowly adopt those same trends to offer alternatives for making the sale online. Some companies are attracting potential new clients through live video stream...
The Federal Reserve Bank has issued new rules that will take effect in 2010, radically changing the way credit card companies treat their customers. Essentially, they are strong protections that regulate interest rates and billing methodologies. For instance, card companies will be prohibited from ...
Oracle OpenWorld wasn't a day old before Twitter-like blog posts began peppering the Internet. Mike Gotta from the Burton Group posted notes encapsulating his essential gleanings from Charles Phillip's keynote. Paul Greenberg was equally terse in his posts, which numbered at least five by the middle...
Get beyond the fascination and addictive tendency of Twitter, Facebook and other social networking apps, and underscoring all of these new approaches to connecting, communicating and collaborating with others is a revolutionary new way of communicating with your channel partners as well. Social netw...
Four months out of the gate, Microsoft Dynamics CRM Online has been updated with Web 2.0 functionality to support Internet marketing campaigns, as well as other activities. The new features allow users to create and manage online and search engine campaigns; research and bid on keywords using search...
Microsoft announced an important update to Dynamics CRM this week in which it spiffed up its marketing capabilities. You can find the news details pretty easily out on the Web, but the details are less important to this piece. The fact that Microsoft delivered an update is the really interesting par...
Many contact centers continue to operate at suboptimal levels. Case in point: One financial services company has managed to turn "press zero to talk to a human" into not just a selling point but a major advertising campaign. While some great leaps in efficiency and quality have been made over the pa...
Two-year-old Demandbase has planted its own stake in the rapidly emerging next-gen lead generation and lead conversion space with the introduction this week of Demandbase. A Software as a Service platform, Demandbase Central consists of sales and marketing applications as well as a search, scoring a...
Do loyal customers translate into steady sales or profits? Intuitively, the answer should be yes -- and indeed, customer loyalty is a significant metric by which companies rate their performance. However, there a few problems with the concept of customer loyalty and a corporate strategy to develop i...
Microsoft will be rolling out eight CRM "accelerators" for its Dynamics CRM product line in the second half of 2008. On the Javista blog, Microsoft's Reuben Krippner gives readers a thorough update on what they will offer customers. On the Microsoft Dynamics CRM Team Blog, he shares information for ...
Never before has the voice of the customer been so loud. And never before have companies been so keen to not only pay close attention to the wants, likes, experiences, preferences, opinions, suggestions and complaints of customers, but to carefully analyze and act upon the information in a systemati...
Lyris has upgraded its flagship product and rolled out a new application for the marketing and advertising industry. The enhancements to Lyris HQ pave the way for a steady addition of collaboration and social networking tools this year. Lyris HQ for Agencies, meanwhile, will provide an inroad into a...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/ai-voice-agents-crm-workflow-phone.jpg
https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html
Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/03/frustrated-computer-user-1.jpg
https://www.crmbuyer.com/story/silent-churn-is-the-biggest-customer-support-risk-177596.html
Silent Churn Is the Biggest Customer Support Risk
https://www.crmbuyer.com/wp-content/uploads/sites/4/2025/09/AI-inventory-tracking.jpg
https://www.crmbuyer.com/story/overcoming-genai-roadblocks-taskus-helps-retailers-compete-178381.html
Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/email-marketing.jpg
https://www.crmbuyer.com/story/the-end-of-spray-and-pray-email-marketing-178501.html
The End of ‘Spray and Pray’ Email Marketing
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/04/Adobe-GenStudio.jpg
https://www.crmbuyer.com/story/adobe-positions-itself-as-the-ai-control-layer-for-cx-180293.html
Adobe Positions Itself as the AI Control Layer for CX
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/digital-workplace-overload.jpg
https://www.crmbuyer.com/story/ai-is-forcing-companies-to-rethink-employee-experience-177608.html
AI Is Forcing Companies to Rethink Employee Experience
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/04/ai-sales-analytics.jpg
https://www.crmbuyer.com/story/how-ai-is-changing-sales-teams-without-replacing-reps-178523.html
How AI Is Changing Sales Teams Without Replacing Reps
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/01/AI-enabled-crm-dashboard.jpg
https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html
Workbooks Takes On CRM Giants With Plain-English AI
Enter your Username and Password to sign in.
Loading ...
