There is no better company to look at to get a sense of the future of technology in business and society than Zuora. This might surprise many people, because companies like Oracle, Microsoft and Salesforce might come to mind more readily. To one degree or another, those companies feature their produ...
It is subtle, but in the spring conferences I see a pattern emerging around the importance of process. Admittedly, my analysis in this case is less than scientific, and I have no statistics to support my idea, but I my instinct says a trend toward process is beginning. Two conferences that support m...
Sage and Salesforce put on a lovefest on Tuesday to announce their partnership, in which Sage has developed Sage Life, a product to enable small companies to connect their customer, accounting, payroll and finance data into one system, accessible from any device, anywhere. It's unclear whether the c...
The blogosphere lit up last week after rumors surfaced that Salesforce was working with unnamed bankers on a possible merger. It seemed Salesforce was in play, and my colleagues and I went into overdrive speculating about who the suitor might be, what the striking price would be, and whether it was ...
Bill Clinton won the presidency with the mantra, "It's the economy, stupid," and I think CRM could borrow heavily from that pithy bit of logic. If you can check your preconceptions at the door and actually perceive the information in front of you, there's no telling what you can figure out. Such is ...
I recently praised Salesforce for having the smarts to not get into enterprise resource planning several years ago. It was a good decision, I thought, because there was no upside for them to invade such a well-established market -- better for them to focus on a blue ocean strategy in which they went...
Marketing continues to heat up as the next big thing in CRM. It's so big, in fact, that I can see it splintering in multiple ways to accommodate all the permutations that are suddenly possible, thanks to big data, analytics, and a determination to get beyond using marketing technology as a glorified...
You can tell when the economy is doing well, because instead of worrying about how you're going to make the next mortgage payment, you worry about the next disruption in business. The big worry on the horizon now is the digital disruption, a nice piece of alliteration designed to make you question y...
It came as a surprise when Keith Block, vice chairman of Salesforce, made an off-the-cuff remark about a Sage-Salesforce alliance at the Salesforce World Tour event held last week in Boston. Sage and Salesforce in February had announced they would work together, with Sage moving some of its undisclo...
Oracle did some smart things at last week's Oracle Modern CX Conference and user meeting in Las Vegas. The company has been making strides in organizing its messaging and products around customer experience in the wake of its RightNow Technologies acquisition a few years ago. It's been taking on the...
The surround strategy for legacy ERP is real. It's been going on for several years, and if I was a legacy ERP vendor I would be concerned. The strategy refers to the idea of leaving legacy ERP in place while implementing cloud ERP to handle specialized parts of a business, like a region with currenc...
Self-service is generally considered a good thing, especially in CRM, where there has been significant investment in empowering people to take on more responsibility for provisioning service or making purchases. But it's not all great, and there is some interesting blowback that is causing vendors t...
I was having dinner the other night with friends, telling them about some of the ideas in my book, Solve for the Customer. One of my friends was interested in my emphasis on process and my belief that customer science has evolved from a general emphasis on process in business, especially in the back...
Transaction systems have all the fun but systems of record do all of the work; at least it seems that way. Maybe you've never thought of it this way but unless both kinds of systems are working well -- and working together -- your results will suffer. Record systems can tell you what happened, but b...
Partner Relationship Management gives a lot of attention to the vendor and partner relationship, and it should. But it's worth remembering that as important as this relationship is, the one that really counts involves an end customer. So what does the end customer need from a channel partner that a ...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/ai-voice-agents-crm-workflow-phone.jpg
https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html
Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/03/frustrated-computer-user-1.jpg
https://www.crmbuyer.com/story/silent-churn-is-the-biggest-customer-support-risk-177596.html
Silent Churn Is the Biggest Customer Support Risk
https://www.crmbuyer.com/wp-content/uploads/sites/4/2025/09/AI-inventory-tracking.jpg
https://www.crmbuyer.com/story/overcoming-genai-roadblocks-taskus-helps-retailers-compete-178381.html
Overcoming GenAI Roadblocks: TaskUs Helps Retailers Compete
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/email-marketing.jpg
https://www.crmbuyer.com/story/the-end-of-spray-and-pray-email-marketing-178501.html
The End of ‘Spray and Pray’ Email Marketing
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/04/Adobe-GenStudio.jpg
https://www.crmbuyer.com/story/adobe-positions-itself-as-the-ai-control-layer-for-cx-180293.html
Adobe Positions Itself as the AI Control Layer for CX
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/digital-workplace-overload.jpg
https://www.crmbuyer.com/story/ai-is-forcing-companies-to-rethink-employee-experience-177608.html
AI Is Forcing Companies to Rethink Employee Experience
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/04/ai-sales-analytics.jpg
https://www.crmbuyer.com/story/how-ai-is-changing-sales-teams-without-replacing-reps-178523.html
How AI Is Changing Sales Teams Without Replacing Reps
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/01/AI-enabled-crm-dashboard.jpg
https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html
Workbooks Takes On CRM Giants With Plain-English AI
Enter your Username and Password to sign in.
Loading ...
