It's not an easy task to summarize the makeup of today's customer in a singularly defined formula. Not only do customers' individual needs vary on a case-by-case basis, but as an aggregate whole, customers' needs are maturing and have become much more complex and demanding than prior generations. Re...
Six to eight weeks. That's about what it seems to take to get an on-demand solution up and running these days. This information comes from an analysis of nine on-demand vendors that we surveyed for our annual WizKids report which will be out this week. What's good about that time interval is that ...
If you asked each member of your sales team what problem your company solves, what value you provide, and how you differentiate yourselves from your competitors, would their answers be clear, consistent and compelling? Most likely, you would receive a range of inconsistent responses. Today's salespe...
There are so many things that I could write about Dreamforce that I have had to quickly conclude that it won't all fit into one column, and I will be writing about it for some time to come. I bet I am not alone. Here are some ideas that I thought were important, however. The big announcement was A...
Paul English, a Massachusetts-based software engineer turned customer service "guru," has become famous nearly overnight for his "dial zero for a human" automated phone system revolt. Judging from the widespread phenomenon and national attention, this is a customer service movement long overdue. H...
In its short life, Salesforce.com has garnered more than its fair share of publicity, thanks in no small measure to the activities of its founder, CEO and chairman, Marc Benioff. Benioff may be the 21st century high technology answer to P.T. Barnum, a colorful figure in an industry that has more sh...
It was no surprise that IBM and SAP joined ranks to promote SAP's on-demand CRM product a day after the Oracle-Siebel deal concluded. It's very clear that the consulting, database and applications powerhouses have a common interest in opposing the California based Axis of CRM represented by Oracle-S...
For the last two years, I have been talking and writing about the importance of a new kind of on-demand application platform that would enable users to have instant access to best-of-breed software that would integrate with whatever else they were using. Essentially, I have been talking about what ...
It's very rare that you get clean demarcations between historical eras. Maybe the asteroid hitting the earth 65 million years ago was such an event, but I wasn't there to experience it so I can't tell you. Monday, Sept. 12, 2005 will go down as a deep line in the sand identifying the before and a...
Now that e-commerce is no longer a novelty, most corporations recognize some basic realities about online sales: Building and maintaining a Web site is no walk in the park; not all browsers are equally interested in buying; and when it comes to sales, slick Web copy can't replace the human touch. T...
The introduction of retail RFID comes with many challenges: technological capability, the adoption of appropriate software architectures and the production of cohesive standards, to name but a few. Not the least of these challenges is finding ways to address the concerns of consumer privacy groups.
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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https://www.crmbuyer.com/story/cx-center-stage-at-oracle-cloudworld-177115.html
CX Center Stage at Oracle CloudWorld
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https://www.crmbuyer.com/story/new-sweetwater-ceo-amplifies-vision-for-music-retail-177794.html
New Sweetwater CEO Amplifies Vision for Music Retail
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https://www.crmbuyer.com/story/is-generative-ai-the-next-big-cx-thing-despite-its-risks-177049.html
Is Generative AI the Next Big CX Thing Despite Its Risks?
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https://www.crmbuyer.com/story/customer-analytics-now-a-pivotal-piece-of-the-retail-sales-puzzle-177486.html
Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle
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https://www.crmbuyer.com/story/marketers-texting-schedule-can-make-or-break-consumer-engagement-177813.html
Marketers’ Texting Schedule Can Make or Break Consumer Engagement
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https://www.crmbuyer.com/story/subscription-sales-spur-superior-selling-177636.html
Subscription Sales Spur Superior Selling
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https://www.crmbuyer.com/story/customer-commerce-offers-smbs-an-e-commerce-path-to-better-cx-177820.html
Customer Commerce Offers SMBs an E-Commerce Path to Better CX
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https://www.crmbuyer.com/story/the-price-retailers-pay-for-flawed-product-information-177772.html
The Price Retailers Pay for Flawed Product Information
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https://www.crmbuyer.com/story/ai-is-already-at-a-tipping-point-177117.html
AI Is Already at a Tipping Point
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