Digital transformation is all the rage right now, and technology companies are working hard to promote it. You can hardly take an action online or go to a conference without being bombarded by digital transformation messages from every angle. Some companies are even using it to sell items only distantly related to digitally transforming. However, as the CEO of ...
Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is as ubiquitous as it is nebulous. For the payments technology industry, however, the term describes advanced analytical technology that has an outsized po...
For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique...
Merchants have a vested interest in streamlining the customer experience and minimizing friction wherever possible in the purchasing process. There are downsides to this premise, though
As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers...
As the B2B buyer continues to evolve, B2B sellers have more solutions than ever in their technology stacks. From CRM, sales content and asset management, to sales enablement, LMS and more, these technologies have been adopted in order to stay ahead of the changing behavior of prospects. However, whi...
It's time to get strategic about winning over Gen Y. Members of the millennial generation, or Generation Y, were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population. When they're mentioned in headlines, howev...
This article examines some advances being made in contact center operations — now and in the foreseeable future. These advances improve customer satisfaction and enhance agents' productivity and job satisfaction
You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the future, Gartner claims smart personalization will enable businesses to boost their profits by up...
Retail is facing battles on all fronts. Up against Amazon's streamlined operations on one side, and a higher demand for flawless customer service and experience on the other, it's either think or sink for many. However, AI has thrown some early adopters a lifeline. As Amazon has proven with its stra...
Today, big data and AI compose the noticeably inflexible profile of modern CRM systems. This has led to a massive explosion in automated buyer behavior analytics. While these tools are assets, some people seem uncomfortable with them and may perceive them as intrusive
There's a reason that Amazon's stock skyrocketed 28 percent in 2018, a notable outlier amid the broader market trends. The behemoth retailer is bolstered by a few key differentiators when stacked against the competition -- but let's backtrack for a moment to examine the state of the current online m...
I grew up thinking the Mall of America was an unbelievable epicenter of retail commerce. Touted as the biggest mall in the world -- even equipped with an amusement park -- the Minnesota complex boasted stores of all kinds: toys, clothing, furniture, home furnishings. I think you get the point. The...
Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as the customer journey requires several touchpoints. At the beginning of a customer's journey, it's eas...
Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true c...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Workbooks Takes On CRM Giants With Plain-English AI
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