In June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda. The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing th...
In the Aberdeen benchmark report "Sales Intelligence: Preparing for Smarter Selling," the research among 528 end-user sales organizations revealed that the most frequently used delivery models for sales intelligence were limited to remarkably traditional, if not predictable, applications: email, sea...
In November, as the crowds of caffeinated holiday shoppers began to swell, Starbucks baristas received a corporate edict: slow down. Going forward, they were to make only one drink at a time, no matter how many customers were waiting in line. According to sources, Starbucks customers were complainin...
In April and May 2010, Aberdeen surveyed 422 executives from a variety of different industries, and the results were clear: Rapid forecasters -- companies that collect and prepare reliable sales forecasts in less than half an hour -- significantly outperform slow forecasters in terms of their curren...
Selling teams continue searching for ways to reduce the amount of time sales representatives spend uncovering relevant company or contact information before following up with the leads introduced to them within the pipeline. In December 2009 and January 2010, Aberdeen surveyed more than 500 executiv...
Based on the findings of the Competitive Framework and interviews with end-users, Aberdeen's analysis of the Best-in-Class demonstrates that the success of the contact center strategy depends on a combination of specific capabilities and technology enablers. Aberdeen's research has identified sever...
For years, the promise of the truly mobile salesperson has enticed reps and sales operations professionals alike, yet a true pay-off has often been elusive as interface and bandwidth limitations conspired to lower industry expectations of success. With the lines now being blurred between handheld an...
On July 5, Pitney Bowes announced it had received acceptances for over 90 percent of the existing issued ordinary shares of Portrait Software, a leading provider of solutions that focus on enhancing customer relationship management systems and enabling clients to achieve improved customer retention ...
As companies continue their search for the elusive "360-degree view" of their prospective clients, harvesting all the scattered information from social networks and other content providers about these prospects can potentially be beneficial for the purposes of deploying more finely targeted sales an...
The use of analytics in contact centers enables management to extract critical business intelligence that would otherwise be lost. By analyzing and categorizing recorded conversations between companies and their customers, useful information can be discovered relating to strategy, product, process, ...
With the advent of technologies enabling buyers with increasing insight into the sellers' products and competitors, the traditional strategies of bringing qualified prospects to a closed deal require a new set of contemporary skills among sales staff. In September of 2009 research for "Sales Trainin...
In May and June of 2010, Aberdeen surveyed more than 260 executives regarding their plans for the second half of 2010 and the first half of calendar 2011. The results were clear and compelling -- marketing's ability to access and understand customer experience data means success or failure for compa...
Digital signage is a combination of electronic display devices and content that delivers information, advertising and other messages to a broad or narrow target audience. The benefits of digital signage over traditional static signs are centered on two basic concepts: For one, digital signage conten...
Enterprise sales organizations are under increasing pressure, often both from internal and external stakeholders, to provide more accurate sales forecasts of top-line revenue in order to better predict, and improve, the long-term health of their company. The upcoming Aberdeen benchmark report, sche...
Marketing Asset Management is an emerging category of Digital Asset Management technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the ...
Yes, communities and infrastructure can't keep up
Some projects are moving too fast
No, expansion is needed to meet demand
The pace seems about right
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Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
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AI Is Forcing Companies to Rethink Employee Experience
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How AI Is Changing Sales Teams Without Replacing Reps
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Workbooks Takes On CRM Giants With Plain-English AI
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