Salesforce.com made another announcement this week. This time they have announced a new integration facility that is based in part on the announced, but as yet undelivered, Apex programming language. Not to quibble, Salesforce has had a good year but it is slowly beginning to get into a futures gam...
Salesforce.com on Monday introduced ApexConnect, a new family of integration tools that connect its on-demand customer relationship management solution with back-office systems. Features include ConnectOut, an on-demand outbound messaging application program interface; ConnectOracle, which integrate...
Perhaps a savvy political operative tasked with designing the best go-to-market campaign for service-oriented architecture would proclaim: "It's the applications, stupid!" Focusing on the applications -- and not the means to achieving them -- has served computing well over the decades. I recall tryi...
No longer having to hear that "CRM is dead" is one thing to be thankful for, says Brad Wilson, general manager of Microsoft Dynamics CRM. That was a talking point making the rounds a few years back, and it developed sudden and significant traction when it was echoed by an executive of one of the lea...
When the Internet burst upon the scene in the early 1990s, the concept of software as a service seemed an idea whose time had come. It got hyped along with everything else about the Internet and reached a massive peak of inflated expectations in early 2000, as venture capitalists funded dozens of ne...
Siebel reportedly settled a class action lawsuit filed on behalf of its software engineers for US$27.5 million. The software maker was accused of violating overtime laws between 2000 and 2005. Approximately 800 employees who worked for Siebel will be receiving on average of $27,000 each, assuming th...
There is little dispute that Software as a Service model rapidly becoming a dominant delivery model. By 2009, more than 50 percent of new implementations of sales force automation applications will be SaaS deployments, according to a new Gartner research note. Not surprisingly, the popularity of th...
A recent national survey found that an overwhelming 83 percent of consumers would purchase more online if retailers provided more interactive and interesting sites. Consumers surveyed expressed interest in a wide variety of features that would improve their shopping experience, but what does creatin...
Avaya on Thursday made two related announcements: the acquisition of enterprise mobility software maker Traverse Networks; and a new product strategy centered around unified communications. Avaya's unified communications solutions give corporate users easy access to all of their communications appli...
Over the last week, two partnerships -- Pegasystems and IBM, and Amdocs and SAS -- have emerged to offer new CRM applications for the banking industry. The timing no doubt was happenstance, but the dual product rollouts illustrate the attraction this sector has for the CRM industry. In fact, banking...
One of the benefits from the explosion of sales effectiveness solutions has been the effect on the marketing process. For too long, selling was regarded as a pseudo science while marketing was regarded as an art that needed to be tightly controlled to prevent waste. So it was no surprise to hear d...
Siebel led a list of top CRM applications ranked according to their size and expertise in eight vertical markets in a recent IDC report. Not surprisingly, Oracle's other CRM solutions -- thanks to multiple acquisitions over the last several years -- also dominate a majority of the categories. Howeve...
Measuring a Web site's performance isn't what it used to be. Site operators are increasingly turning to outside sources for the components of their Web pages. That can muddy the metrics for companies trying to get a handle on how their sites are really performing. Gomez Inc., though, believes it has...
When Wal-Mart started talking about using RFID technology to get a better handle on the demand signal in its supply chains, one frightening image embedded itself in consumers' collective imaginations: a manufacturer, retailer or both tracking the use and disposal of an individual's razor blade, toot...
RFID initiatives introduced by the Department of Defense and private sector providers such as Savi Technology or Boeing are driving greater use of the technology in the aerospace and defense industries. Unlike Wal-Mart's RFID initiative in the consumer goods space, though, the Department of Defense'...
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Workbooks Takes On CRM Giants With Plain-English AI
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