Online tech support scams have been on the rise for the past decade, as hackers found new ways to trick consumers into providing remote access to their computers in order to steal information. This tried-and-true scam currently relies on sophisticated social engineering, fueled by detailed user information that creates enough credibility for even the most savvy and skeptical users t...
We're starting to rely more on AI to interpret massive amounts of consumer and third-party data in real time, and to make it relevant. As a result, businesses can create personalized and tailored interactions for their customers at every step of the buying journey
When word came out that Motorola was rereleasing its hit Razr smartphone, I was excited. Now that it has been delayed until the end of the year, the sizzle seems to be lessening a bit. Razr was hot more than a decade ago, but then it quickly faded away when the iPhone and Android stole the show. Mot...
Customer service is a big deal in e-commerce, as many customers view it as an important factor in their purchasing decisions. Providing a flawless customer experience is integral to optimizing customer retention -- particularly important with ever-lucrative subscription services
If you've ever played chess, you know that each move you make has to be the best move. At one level, this is painfully obvious -- after all, who would choose to make a terrible move instead of a better one? -- but it's illustrative of an important concept. Specifically, the core reason it's true is...
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...
Your new salespeople have very specific expectations of how their workday should flow. These 20-somethings want to sign a contract poolside, then post about it on Instagram -- #workingpoolside, anyone? They want to approve a purchase order on the go as they head to post-work Pilates and pizza. They ...
I don't see how you can operate a modern application development shop without a platform. Many vendors, if not most, offer a platform or platform-like environment, and a new approach to development, called "DevOps," has been percolating in the information technology space
Customer-centric CEOs are putting their most important stakeholders, customers and employees, at the top of their agendas, and with good reason. Today, no matter what channel customers use to interact with a brand --phone, email, text, chat, online communities -- companies must be able to create pos...
Google need not comply with the right to be forgotten outside of the EU, according to a European Court of Justice ruling. A global de-referencing would meet the EU's data protection objectives, the court said, but it found that numerous third states do not recognize the right to de-referencing or ha...
I was speaking to an Oracle executive about some of the company's announcements at OpenWorld, and my impression that the company has changed so much that it is difficult to recognize it from the entity it was just a few years ago.
Google has announced tweaks to its privacy policy following earlier reports that its Google Assistant software was eavesdropping on user conversations. Although it does not retain Assistant audio recordings by default, according to Senior Product Manager Nino Tasca, the company has increased privacy...
Q1 in any business is the toughest for generating revenue and Oracle is no exception. In its Q1 earnings call it admitted missing by about $70 million on a $9.2 billion nut: small but consequential. No need to run for the smelling salts though, Oracle has been here before and it's got this. It shoul...
You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...
There were 5,524 store closures in the U.S. alone last year. There is no doubt that the retail industry is moving to e-commerce. For mid-sized retail companies, this trend can be a major opportunity to gain market share in their local areas and continue to grow in an industry dominated by Amazon and...
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https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html
Enterprises Are Trading 'Press One' for CRM-Native AI Agents
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https://www.crmbuyer.com/story/ai-in-customer-service-efficiency-gains-workflows-still-fractured-177618.html
AI in Customer Service: Efficiency Gains, Workflows Still Fractured
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https://www.crmbuyer.com/story/silent-churn-is-the-biggest-customer-support-risk-177596.html
Silent Churn Is the Biggest Customer Support Risk
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Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans
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https://www.crmbuyer.com/story/adobe-positions-itself-as-the-ai-control-layer-for-cx-180293.html
Adobe Positions Itself as the AI Control Layer for CX
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https://www.crmbuyer.com/story/revenue-tech-stack-sprawl-slows-ai-adoption-177637.html
Revenue Tech Stack Sprawl Slows AI Adoption
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https://www.crmbuyer.com/story/ai-can-grow-smb-revenue-if-it-moves-beyond-the-back-office-178623.html
AI Can Grow SMB Revenue — If It Moves Beyond the Back Office
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https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html
Workbooks Takes On CRM Giants With Plain-English AI
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