Zappos, online shoe emporium extraordinaire, has been expanding its line of merchandise in recent years -- offering clothes, watches and other jewelry, and even housewares. For the consumer, the shift has appeared effortless -- just more categories to explore on the Web site. Behind the scenes, thou...
The term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation, and you'll probably get 10 different answers. Are there marketing automation solutio...
I was surprised by the mini-storm that blew up over Salesforce's apparent decision to charge ISVs, SIs and other types of developers for support using their development environment. Two primary arguments have cropped up -- one that support ought to be free, and the other that it's hard to make mone...
Mission-critical IT investments are inherently risky, even with a certified project management professional in place to guide the project. Factors like unrealistic timelines and poor planning can certainly jeopardize project success -- but could these factors be symptoms of a larger issue? Perhaps ...
Tigerpaw Software is a family-owned software company that, 24 years after it was founded, is about to enter a new phase of growth. The company's enterprise CRM, inventory and project management platform has always had a loyal following, in no small part because of the care and attention Tigerpaw lav...
Driven by the housing market landslide and seizure of the global credit markets, economies the world over have slipped into retrenchment and recession. Many organizations are tightening capital and expense budgets, closing locations, shortening hours or reducing staff. Still others are tempted to re...
In an effort to provide needed cohesion across its products and solutions, IBM has unveiled a cloud-based BPM service, tighter alignment with Amazon, better CEP integration, reintroduced a WebSphere private cloud appliance and double-downed on a slew of its industry framework solutions. Under the um...
I wanted to write a piece about the wisdom of crowds for a long time, but I needed a clip from "Monty Python and the Holy Grail" to make it work. After a lot of procrastinating, I went to YouTube, did the hard work of reviewing all of the Python clips and found the right one. There is no limit to...
Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from ...
Before the arrival of sales force automation and marketing campaign software, there were productivity applications. CRM, as we all know, rose from that fundamental platform of email, calendaring, mailing list management and task management. A lot of CRM vendors include productivity in their CRM apps...
Several years ago, while selling software in the British telecom market, I met the CMO of a smallish network operator. He described the issues his business was facing, and when I asked him his churn rate, he replied, almost casually, that it was "about normal for our industry: 37 percent." He must ...
Zuora, the on-demand billing service for on-demand companies, is turning 1 year old. Last week, the company announced 100 product improvements with its 2.0 version and said that it had attracted 100 customers in its first year. Why all the attention to this startup? I think what's cool about Zuora...
With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySp...
PRM has an intriguing business case: It applies the concepts and tools of customer relationship management to the business relationships that also affect a company's customer base. The problem with PRM is that it hasn't caught on -- for myriad reasons, starting with its expense and difficulty in imp...
Josh Nankivel of PMStudent.com recently polled project managers about how the current economic climate is affecting them, and he found that 27 percent had experienced project cutbacks, 14 percent had experienced PM layoffs, 11 percent had experienced financial scrutiny of projects, and 10 percent ha...
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