Microsoft CEO Steve Ballmer told analysts last week that ultra-thin PCs will be the answer to the growing popularity of netbooks. I doubt that, but I can certainly understand Ballmer's interest in backing the ultra-thins, and this obviously has implications for larger issues like cloud computing. B...
There are always niche vendors developing new applications around functionality that doesn't quite fit into a defined software category. When the analyst community takes note -- and then decides to give the category a name -- a bona fide trend is established. That is happening to SpringCM -- a Softw...
Driven by competitive pressure to improve the customer experience, organizations are moving toward an online self-service model that pushes the boundaries of electronic information presentation, or e-presentment. Yet as they embrace this model, new challenges await, including how to ensure customer...
Today's revenue cycle is broken. Sales reps spend half their time cold-calling leads instead of interacting with interested prospects, while marketing invests its shrinking budget on costly programs and prospect lists that yield low conversion rates. The two departments seemingly operate in separate...
I am hearing from vendors that their on-premise CRM sales in the early part of this year are pretty good. No one has briefed me ahead of their earnings calls, but the results from late last year and Q1 seem to be pretty good. I should probably wait until the numbers for the last quarter come out fr...
In the past, businesses typically used lists of leads in a type of marketing strategy that Michael Port, author of "Book Yourself Solid," refers to as "interruption marketing." The goal was to get in front of a potential customer, book an appointment, and sell the product. However, that model is ch...
Not surprisingly, the healthcare and pharmaceutical industries -- and, to a lesser extent, biotech -- are waiting with great interest to see how the health insurance and care plan making its way through Congress will look in its final form. What many probably have not realized is that the companies ...
Increasing contact center efficiency has always been a clear path to cutting costs, regardless of economic conditions. Increasing productivity and doing more with existing resources are now more important than ever, but cutting call center costs does not have to result in poorer customer service. Un...
What a summer for remembrances. Forty years ago, a couple of people landed on the moon, and a half-million of them landed on Max Yasgur's farm in upstate New York for the Woodstock festival. That might sound like ancient history, but of course without the space program, who knows where the technolo...
In today's online environments, a bad customer experience can become visible more quickly and have more lasting consequences than ever before. More and more customer interactions are taking place online, thanks to a combination of factors that make the Web an attractive place for doing business: spe...
This is the marketing resource management world, according to Manticore CEO Jeff Erramouspe: There are the enterprise-oriented types of platforms that can handle robust applications. Their downside is that they require consultants to manage their difficult implementations and dedicated personnel for...
For decades, companies have leveraged technology with the twin goals of reducing the cost of customer support while improving its quality and dependability. This is reflected in the significant investments many organizations have made in providing information, products and services through self-serv...
There's a saying in the business world: Customer acquisition is an investment, but customer retention delivers profitability. So, how do you retain your customers and earn their loyalty? It's like any successful relationship: If you want customers to be loyal to you, you must be loyal to them and de...
My ride from San Francisco Airport to Redwood Shores, Calif., tells the story of my entire trip to the West Coast last week. Southbound on Route 101, traffic was lighter than I was accustomed to in my more than 10 years of visiting the area. Northbound, there was a five-mile backup, which caused m...
Companies are now in the third stage of "economic downturn syndrome." Having passed through Panic and Denial, they're firmly in Acceptance. Panicky knee-jerk responses such as cost-cutting, layoffs, tightening budgets and resources are a thing of the past. Most companies have had a quick breather an...
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Who or What Just Bought That? AI Agents Are Rewriting Digital Identity
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Workbooks Takes On CRM Giants With Plain-English AI
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