Enterprises expend considerable effort to understand their customers and provide a superior experience and enhanced services to them, but still they see an enormous difference between their understanding of customers' requirements and their customers' actual expectations. This difference might be due to targeting the wrong customers, failing to understand their real requirements, lacking a convincing value proposition, or selecting the wrong channel for communication...
Insurers constantly caution seniors that their Medicare Advantage perks such as hearing aids, dental payments and even gym memberships will fizzle if Democrats get their way and cut government subsidies for them. However, tens of billions of Medicare dollars funneled through insurers also pay for ex...
Small businesses frequently rely on a haphazard assortment of tools to manage their CRM processes, such as email, contact managers and spreadsheets. However, such methods are usually not sustainable or scalable. "Their customer data ends up fragmented across 10 different applications and physical lo...
In the past, businesses typically used lists of leads in a type of marketing strategy that Michael Port, author of "Book Yourself Solid," refers to as "interruption marketing." The goal was to get in front of a potential customer, book an appointment, and sell the product. However, that model is ch...
Am I kidding me? Forecasting the year ahead? Sheesh! One of the reasons the task I set for myself is so daunting this year is that I believe we are in a massive transition state that affects the whole economy, CRM included. I think Tom Friedman got it right in version 2.0 of his Hot, Flat and Cro...
U.S. airlines may not keep passengers waiting in an airplane on a tarmac -- whether for take-off clearance or stalled because of bad weather or just about any other reason -- for more than three hours, according to new rules issued by the Department of Transporation. After two hours, airlines are re...
It's no mistake. This credit card's interest rate is 79.9 percent. The bloated APR is how First Premier Bank, a subprime credit card issuer, is skirting new regulations intended to curb abusive practices in the industry. It's a strategy other subprime card issuers could start adopting to get around ...
In a bittersweet twist of irony, a CRM technology solution can save a company or kill it. If wielded effectively, obstacles disappear and profits materialize. Used wrongly, your investment and customers are lost -- often permanently. It's crucial to know your company's CRM strengths and, more import...
It's important to keep the story of eService in mind when thinking about social media's role over the past few years in reshaping the ways customers interact with brands. Undoubtedly, the influence of social channels has been at least as profound -- and perhaps even more profound -- than that of eSe...
Every year-end I write two columns. One looks back on the prior year's forecast; the other looks ahead. This is the first of the two, and it's time to compare my projections for the year with what actually happened. Last year I took an optimistic approach by saying that it was a great time for inn...
CRM systems are on a steep evolutionary slope, but marketing automation is evolving even more rapidly, spurred by a rash of innovative thinking and the SaaS delivery model. With the technology offering so much potential, integrating a crackerjack CRM system and an effective marketing automation solu...
Companies are gearing up for a strong finish to 2009, and consumers are gearing up to acquire more high-tech gadgets from big box stores and online retailers at highly competitive prices. This is a great time to consider how companies can ensure customers are satisfied and successful with their purc...
From early origins of cold-calling into purchased contact lists, to contemporary methodologies incorporating Web 2.0 enablers, companies seeking to steer highly qualified leads to their "closers" are faced today with a combination of competitive threats, information overload and hesitant buyer behav...
Finally, Paul Greenberg's new edition of CRM at the Speed of Light hit the streets last week, and with it, my description of him as our Walt Whitman remains intact. To promote the continuing franchise, the fourth edition's cover has the same design as the third edition but with a different color sc...
Price
Trusted brand
Reviews
Personal recommendations
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/ai-voice-agents-crm-workflow-phone.jpg
https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html
Enterprises Are Trading 'Press One' for CRM-Native AI Agents
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/ai-customer-service-multiple-systems.jpg
https://www.crmbuyer.com/story/ai-in-customer-service-efficiency-gains-workflows-still-fractured-177618.html
AI in Customer Service: Efficiency Gains, Workflows Still Fractured
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/03/frustrated-computer-user-1.jpg
https://www.crmbuyer.com/story/silent-churn-is-the-biggest-customer-support-risk-177596.html
Silent Churn Is the Biggest Customer Support Risk
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/07/Anthony-Ferry-CEO-Wayvia.jpg
https://www.crmbuyer.com/story/why-googles-universal-cart-means-brands-must-sell-to-ai-not-humans-178630.html
Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/05/ai-agents-digital-identity-ecommerce.jpg
https://www.crmbuyer.com/story/who-or-what-just-bought-that-ai-agents-are-rewriting-digital-identity-177643.html
Who or What Just Bought That? AI Agents Are Rewriting Digital Identity
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/04/revenue-tech-stack-fragmentation-ai-integration.jpg
https://www.crmbuyer.com/story/revenue-tech-stack-sprawl-slows-ai-adoption-177637.html
Revenue Tech Stack Sprawl Slows AI Adoption
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/07/businessman-computer.jpg
https://www.crmbuyer.com/story/ai-can-grow-smb-revenue-if-it-moves-beyond-the-back-office-178623.html
AI Can Grow SMB Revenue — If It Moves Beyond the Back Office
https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/01/AI-enabled-crm-dashboard.jpg
https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html
Workbooks Takes On CRM Giants With Plain-English AI
Enter your Username and Password to sign in.
Loading ...
