In April and May 2010, Aberdeen surveyed 422 executives from a variety of different industries, and the results were clear: Rapid forecasters -- companies that collect and prepare reliable sales forecasts in less than half an hour -- significantly outperform slow forecasters in terms of their curren...
Consumers today don't want to interact just with other consumers. Increasingly, they expect to interact and communicate directly with brands and companies themselves. Over the past few years, companies have come to see these communities as a valuable asset, nurturing them as part of a brand's offeri...
The past year seemed like one of marking time in CRM. The trends are all well spelled out: Social CRM will become a critical tool, service has grown in importance as customer acquisition has become more difficult, and the value of mobile CRM is becoming painfully apparent. So why aren't we acting on...
The cost of business travel is going up and up and up and, oh yeah, Happy New Year. Forget all the CRM prognostications you've been reading over the holidays, the only one of significance to your business and to CRM is what you'll be paying to get in front of customers. Last week a former Shell Oil...
Self-service is a concept that has been evolving. In decades past, self-service meant providing a detailed manual. The downside, of course, was that a printed manual could not be updated dynamically and was costly to distribute. In the late 1990s, with the advent of the Web and content management, s...
LiveOps, a contact center software and call center outsourcing provider, recently announced six new features designed to enhance its contact center cloud solution. The enhancements include Call Flow Authoring Studio, configurable recording, real-time configurable dashboards, call visualization repor...
This Christmas, I was sitting around with the in-laws after the presents were opened, when my father-in-law asked me a question that has probably been nagging him for a long time. "What is it that you do?" he said. Well, I'm a writer, first off, but what is it that I write about? CRM. Explaining wha...
Recessions are always a good time to rebuild your competitive infrastructure, and the slow growth/recession of the last couple of years has been no exception. On the stock market, the technology sector seems to be doing quite well. After bottoming in the middle of the summer, the software companie...
With helpdesk, knowledge management, customer portal, email auto response, project management, and mobile access capabilities, Soffront prides itself on being a one-stop shop for customer service solutions. "The customer service solution we offer is pretty comprehensive," said Manu Das, CEO of Soffr...
'Tis the Season. And it's better to give than to receive. And you'd better watch out. Besides being Christmas gibberish, those statements apply neatly to CRM. It's always the season to think about improving how your employees use CRM. It's better to give them tools that reward them for using them ...
"Call rewrite!" That's what they said in the olden days on movie sets when the script needed doctoring. It's also what the technology industry metaphorically does about every 10 years. We rewrite much of what we've been relying on for information processing because the accumulation of new technologi...
There are two types of behavioral analytics. The first kind is "aggregate" analytics. This is what you can see when pulling reports from an Omniture or Webtrends. It shows you things like how many impressions, how many pages viewed on your website, which pages are most popular, or even the path a pr...
FuzeDigital characterizes its customer service solution as social business software that uniquely blends comprehensive multichannel support and online community technologies. "The Fuze Suite is a blending of SCRM and E2.0 technologies," said Chuck Van Court, president of FuzeDigital. The community k...
Zoho has enhanced its CRM app with new accounting and telephony functionality via integration with QuickBooks and several telephony systems. Zoho CRM for QuickBooks and Zoho PhoneBridge -- which hooks into PBX systems from Asterisk, Avaya, Elastix, and Trixbox -- each take about 20 to 30 minutes to ...
A few weeks ago, Computer History Museum's upcoming exhibit "Revolution: the First 2000 years of Computing." I was there to see a model of the SAGE computing facility, but I also reveled in seeing pieces of ENIAC, JOHNNIAC and a host of other early computers. As I toured the still-under-construction...
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Workbooks Takes On CRM Giants With Plain-English AI
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