I remember being an impatient kid when something I really wanted was on its way. The first time I was aware of my parents mail-ordering something for me -- I think it was a baseball jersey I especially coveted -- I can recall bombarding them with a chorus of the phrase, "when is it going to get here...
Last week was like the fireworks on the Fourth of July. You know how at the end they fire off a huge flourish of explosives, and if you live in Boston for some reason the Boston Pops play "The 1812 Overture?" It was like that minus the Pops. Actually, the crescendo was not limited to last week bu...
Personalization sits at the very heart of marketing performance improvement in B2B as well as in B2C companies. The latter camp has made enormous strides in recent years in being able to present customers and prospects with relevant content, offers, recommendations, and other types of messages via o...
Silverpop has been on the vanguard of old-school digital marketing providers -- that is, email marketing firms -- embracing social media. The company has released a slew of products designed to integrate the two disciplines. Given that history, it is difficult to imagine a subsector or market consti...
This spring has seen a raft of software company events and announcements, and they've been good meetings full of real news and important new developments. It is as if these companies bided their time during the worst of the recession, building new product, thinking about the future and how customer...
Customer service is a crucial part of the customer experience. That seems immediately obvious. And customer experience is the big buzzword right now, so companies are going bonkers revamping their customer service operations. Right? Would that it were so. Almost paradoxically, many businesses are st...
The Sapphire Now conference kicked off Monday in Orlando, Fla., with 60,000 customers, partners and employees of SAP participating, either at the conference facility or watching it online. The first day of the event offered the usual lineup of celebrity speakers -- corporate and otherwise -- with To...
Zoho has enhanced its menu of offerings by incorporating social media into its customer support features. It has also added a Facebook social media integration point to its flagship application. The changes went live on Thursday, added automatically to the applications. These two developments -- the...
There are three things certain in life. We all know the two cited by Benjamin Franklin, but there's a third certainty that we all face regularly and have to cope with constantly. That's the certainty that we'll make mistakes. Everyone makes them; if it hasn't happened to your business, you haven't b...
There was an interesting article about airlines in The New York Times last week, "When Flying 720 Miles Takes 12 Hours," but the subtext was all about CRM, or at least where CRM has to go. If you know me at all, you know I closely attend to macroeconomics and energy issues, and they are all over th...
There's been a lot of talk recently about how BPM is gaining traction across a wide variety of industry verticals. BPM's surge is part of the larger trend of agile development; organizations are weary of growing top-heavy and employing a number of individuals to perform tedious, manual processes tha...
Imagine walking into a department store on a Wednesday morning and spotting a pair of shoes you feel that you must acquire, or life will have no meaning. You excitedly ask the sales rep if you can try on a pair in your size and she says, "Sure, why don't you come back on Friday?" That deflating expe...
I just wrote a note to a friend of mine thanking him for his participation at a conference I recently helped organize. It was a thank you note, and he's a CRM industry influencer; I won't divulge names, because it's not important to my point, nor do I want to seen like too much of a suck-up. In any ...
I read Chaucer's Canterbury Tales in college, and now every April brings me back to the opening verses about springtime and renewal. This April was especially memorable in our industry, and as the month has just passed I wanted to take a moment to discuss some of the things I witnessed. Mostly, for...
Small CRM players have a chance to get their names out in the market if they win top spot at the second annual CRM Idol competition, which kicked off Monday. Hopefuls have until 6 p.m. Pacific time on May 25 to file their submissions. Contestants will be assigned a mentor to help them prepare the b...
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Who or What Just Bought That? AI Agents Are Rewriting Digital Identity
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Workbooks Takes On CRM Giants With Plain-English AI
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