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Salesforce used its annual Dreamforce mega-show to make a host of announcements, ranging from contact center partnership with Amazon to a smart speaker tool for sales. For the most part, the keynote featured practical applications of Salesforce technology. Some Dreamforces focus on the highly aspira...

In today's highly competitive B2B software industry, it's not enough to staff a call center and sit back and wait for customers to reach out when they need you -- it's imperative that you take the initiative. When customers have so many solution vendors to choose from, service becomes a strategic di...

Microsoft will end support for the Windows 7 operating system on Jan. 14, 2020. Windows 7 will continue to run on Jan. 14 as it did on Jan. 13. So why is it so important to upgrade to Windows 10? The answer: cybercrime. End of support means that Windows 7 no longer will receive the OS patches or sec...

D2C commerce is on the rise. Increasingly, consumers are expecting to interact directly with the companies that market and manufacture products. "Direct-to-consumer commerce has been enhanced by the explosion of the Internet. E-commerce provides a more convenient and frictionless buying experience,"...

Sales and legal need to maintain a united front to win and close deals successfully and quickly. This means being on the same page when it comes to contracting, as a significant portion of their work together involves creating, negotiating, and sending contracts.

Salesforce named Microsoft Azure its public cloud provider for Salesforce Marketing Cloud and announced new integration between Salesforce Sales and Service Clouds with Microsoft Teams.

Google plans to launch checking accounts next year. "We're exploring how we can partner with banks and credit unions in the United States to offer smart checking accounts through Google Pay, helping their customers benefit from useful insights and budgeting tools," a spokesperson said. "Our lead par...

I've been sharing my theory on the formation of an information utility for some time now. Various big vendors have announced alliances with that kind of aim. For instance, Oracle and Microsoft announced an effort to make their cloud databases interoperate, and Microsoft and others have announced com...

Dreamforce is next week. Once again, the sold-out show will be headquartered at San Francisco's Moscone Center and overflowing to neighboring hotels. Over the years Dreamforce has become the Las Vegas of trade shows in one important respect. Both are famous for being bastions of excess. Vegas has ex...

Companies stepping into this new era of event marketing are discovering massive, untapped business value in repeatable, scaled event programs. From field marketing programs and roadshows to user groups and sales dinners, companies are going beyond the large tentpole conferences to reach people acros...

We've been watching the CRM-ization of healthcare for a while. The result has been a vibrant vertical industry approach and a plethora of apps that do more than capture and store data, aka "systems of record."

Consumers increasingly are shopping by voice rather than typing on a keyboard or even searching on a phone. People are growing ever more comfortable with voice assistants, as the tech becomes smarter and more conversational every day. "Consumers appreciate the simplicity of using voice to shop," sai...

The tools you work with have a lot of impact on what you can accomplish, and the more sophisticated the tools the better -- especially in software. Beagle Research just completed a study into the use of a DevOps strategy with the Salesforce Lightning Platform. DevOps is a strategy for building, chan...

In the age of fast shipping and one-click ordering, a single technical glitch can be detrimental to retail sales. A server outage during the holiday season could be a critical issue. Target is a prime example. Its in-store registers and online services were down for a few hours as recently as Septem...