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EXPERT ADVICE

The Three C's of Optimizing CRM Data

Monitoring and maintaining your data is an ongoing, strategic process. By educating your CRM users -- and making their data entry process as easy as possible -- you can ensure that better-quality data will be entering the system. Here's how you can give your company a true advantage -- and empower e...

One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts. For retailers wh...

ANALYSIS

Mirror Image Solutions

Two CRM vendors made news recently. Zoho had an analyst conference that reminded us that many businesses don't benefit enough from verticalized suites; and Microsoft introduced several vertical industry systems, including one for nonprofits. One could say that Zoho and Microsoft displayed mirror ima...

BEST OF ECT NEWS

Why It's Essential Children Learn to Code

Learning to code, regardless of the path a child chooses to take, is crucial today. It is not just important in technology-related fields. Coding is vital in manufacturing, healthcare, farming...virtually any industry has a coding component. The question that remains should not be "why?" but "how?"...

For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust.

INSIGHTS

Get Your CRM Ready for Some Good News

There is budding optimism about the future. COVID-19 cases and deaths are in decline, financial indicators are decent and trending up, and forecasters are predicting a booming economy. This involves a lot of buying and selling at both the business-to-business and business-to-consumer ends of the spe...

Catastrophic events, like a pandemic, coupled with hasty technological change such as many people forced to work from home immediately, have been a rich environment in the past for phishers, who use deception to infect machines with malware, steal credentials, and invade corporate networks. However...

Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products t...

Retailers are finding new ways to retool their customer experiences to conform with the new contactless "everything" supply chain; and artificial intelligence and computer vision technologies are lending a notable hand. Out are the bulky metal lockers where customers had to open doors that many othe...

Nearly 30,000 Macs have been infected with a new malware strain. Discovered by researchers at Red Canary, the malware has been sitting on it hosts waiting for a payload that never arrived. In a statement provided to TechNewsWorld, Apple said that upon discovering the malware, it revoked the certific...

INSIGHTS

Normalized

Salesforce has made it official, coming back to the office will be a fluid thing -- and why not? The company has arguably done more in the last year to build systems such as Salesforce Anywhere and Work.com that enable workers -- at least a kind of knowledge worker -- to work from anywhere. Think of...

Researchers have discovered a way to identify existing drugs that can be potentially repurposed to fight COVID-19 in the elderly. The researchers said they have plans to share their findings with pharmaceutical companies, but added that before any drugs can be repurposed for use on elderly COVID-19 ...

ANALYSIS

Oracle's Reinvention

Oracle's continued strides in the tech space say a lot about perseverance and deep pockets. It was a darling of the 20th-century tech era, rising from a startup in the database wars and becoming the sole surviving independent database company. But at some point, success leveled out its rise, and it ...

A cyber intruder broke into the computer network of the water treatment system of Oldsmar, Fla. and attempted to poison it with lye. News of the attack was made public Monday by officials of Oldsmar, who revealed the attack was foiled by an operator at the facility within minutes of its launch. The ...

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