Trends

Many business owners believe they have done their best by releasing a mobile website or online store. However, more goes into creating a riveting online shopping experience that attracts the right customers, converts casual browsing to sales, and engages shoppers long term so they are drawn to an e-...

Gen Zers do not balk at paying more for sustainable products or from brands that share their social and political views. But without providing convenient payment methods, retailers are conducting a losing proposition.

Amidst this year's back-to-store shopping trend, as large companies try to work through e-commerce mishaps, musical instrument and pro-audio retailer Sweetwater has seen an increase in online sales. The company attributes much of its success to top-of-the-line experiences both online and through its...

Different generations value different tools and mediums for interacting with their favorite brands. With so many digital options to choose from, brands must narrow their focus and ensure they are making the correct digital bets when it comes to the customer experience.

Some businesses are returning to the office and others continue working from anywhere or adopting hybrid strategies. All can benefit from the advantages of intelligent systems, and all of this is pointing to a paradigm shift once again led by CRM.

Research the Rand Corporation did for Salesforce paints a startling picture of how our industry -- actually our world -- is significantly underprepared for its digital future.

Braze recently released its second annual Customer Engagement Review that combined data from the Braze platform and the results from a global survey of more than 1,500 marketing decision-makers across 14 global markets. The study unveiled macro trends that evolved within customer engagement changes ...

Recently McKinsey & Company did a deep dive on supply-chain planning -- which you might think is a long way from CRM -- but you might be surprised. The shocking finding to me, and the connection with CRM, is the statistic that 73 percent of respondents said that spreadsheets are their primary supply...

Knowing which software works better than other solutions can give business leaders a leg up on growing their company's efficiency and bottom line. To that end, venture capital firm Bowery Capital published in its annual Startup Sales Stack Report.

Automation will claim more than 11 million U.S. jobs over the next decade, according to a new report by Forrester. That's the bad news. The good news is that at the same time automation will create 9.63 million new jobs, for a net job loss for the period of 1.42 million jobs. The report noted that f...

The concept of bringing shared environments together gives new life to some tired old marketing strategies. It also suggests exactly where Facebook and the marketing industry plan to go. The E-Commerce Times discussed with Wyng CEO Wendell Lansford how metaverse technology will impact brands and the...

Today, we all need to be on platform-based CRM, and we need to become ninjas at platform-based application development and deployment. This especially goes for the newest tools on the platforms which include an array of analytics, machine learning, and voice assistants.

CRM has become big enough to generate a significant shadow. When an idea like putting customers in the center of our universe takes hold, we see ripple effects everywhere in the culture. Nobody wants to be in favor of something else. But other times, CRM gets blowback from new trends. Such is the ca...

The average salary for a tech worker reached US$104,566 in 2021, yet nearly half still feel they're underpaid. The hot recruiting market could be contributing to workers feeling underpaid, maintained Brittany Nisenzon, metro markets manager with Robert Half, a global staffing company.