Enterprise Apps

I've recently been looking at a couple of applications that don't readily fit into the idea of conventional CRM but which are nonetheless valuable front-office tools that can make CRM a better purchase. They strike me as important additions to the front-office suite for sustainability reasons, too....

I recently read Tribes by Seth Godin and I think it might hold some clues to the future of CRM. Godin is a business blogger and author of more than a dozen books with titles like Permission Marketing and Purple Cow. He's not about the status quo, he's all over change and leadership like a junkyard...

Business process management vendor Pegasystems will be acquiring CRM company Chordiant for $161.5 million, or $5 per share. While the deal will clearly provide synergies to both companies, it is also a function of the general consolidation in the CRM and BPM space, Nucleus Research Vice President Re...

Few marketers would argue against the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by segmentation, targeting, or one-to-one messaging. Personalized email campaigns generate two to thr...

Users of apps from BIRT, the open source Business Intelligence and Reporting Tools project, will be able to access them on the iPhone starting Monday. Actuate, which founded the BIRT project and coleads it with the Eclipse Foundation, is putting its BIRT Mobile Viewer on the App Store. This viewer, ...

Software AG has developed a vertical social networking and collaboration platform that for the BPM industry. Now in open beta, ARISalign is built on Amazon's Web Services and equipped with modeling capabilities, as well as virtual versions of tools typically used by process experts, said Matt Durham...

With last summer's launch of Avaya Aura and the purchase of Nortel Enterprise Solutions and Nortel Government Solutions in December, Avaya has placed itself squarely in the No. 1 spot for the global enterprise telephony and unified communications, audio conferencing, enterprise messaging and contact...

As sales organizations endeavor to escape the constricted economy of the 2009 recession, one of their most significant barriers is stagnant progress in terms of bringing their sales cycle under control. Recent Aberdeen research published for "Inside Sales Enablement: Let Them Drink Coffee!" reveals...

Had a meteor hit the Dulles Westin outside of Washington, D.C., two weeks ago, it would have set social CRM back 10 years. That meteor, in addition to melting a lot of snow, would have vaporized in a trice the vast majority of the world's serious thinkers on the topic of social CRM. The journalists,...

CRM solutions have a long history of helping B2B marketers achieve greater ROI from their leads. Yet for companies that sell their products and services direct to consumers, CRM solutions frequently miss the mark. A quick Google search for CRM helps prove this: The search returns plenty of B2B produ...

Salesforce.com has rolled out a private beta program for Salesforce Chatter, a real-time enterprise collaboration application and platform. Positioned by Salesforce.com as an alternative to such collaborative software applications as SharePoint and Lotus Notes, Chatter enables employees to stay conn...

Although service is gaining in importance as the economy is forcing customer retention to the fore, sales has long been the dominant leg of the CRM stool. Many CRM efforts were spearheaded by sales, and in many organizations, the SFA functions of CRM software remain the only features that actually g...

Many companies are hesitant to adopt the social media movement because of the uncertainty of negative comments or results. The fact is that negative conversation will happen regardless of whether or not you are engaging in social media, so don't hesitate, just jump on the social media bandwagon and ...

Transition marketing is an often-overlooked but extremely powerful online marketing strategy that welcomes prospects and optimizes their conversion to customers while increasing the likelihood of a lifetime relationship. By creating a transition window comprising a set period of time and a program o...

New research from Harvard Business School and the Pew Research Center's Internet & American Life Project give new perspective to the social media and social CRM phenomenon and raise a yellow flag for all those people proclaiming social media the second coming. First: Harvard. The Economist ran o...