Enterprise Apps

Tell them what you are going to say, say it, and then tell them what you told them. The rule of three, that's the Salesforce.com approach to its market outreach, and it has served them well over the last decade. Tuesday was part three of the Chatter cycle, in which the company culminated nearly a ...

The revolutionary changes in the buying process mean that the sales process seems to be shrinking while the marketing cycle is growing. How do we then stay engaged and determine when the time is right to strike? We need to get involved early -- when the buying process begins -- by providing educat...

More than ever before, project managers are looking to technology help mitigate the risk of project failure. According to a recent list of Top 10 Project Management Trends, "the implementation of new PPM solutions [in 2010] will soar. Program and project managers, under pressure from senior manage...

As a marketer, you need a control panel to make decisions. The world is moving faster and faster every day, enabling literally billions of interactions about your company and products around the globe. What you need is real-time intelligence. The term "real-time" used to only apply to Wall Street an...

The last two years have been rough for many sales and marketing departments: Head counts have been cut, goals have increased, and the emergence of technology has boosted expectations. Those are recent issues, but the issue that persists is that sales and marketing are still too often working at cros...

In May and June of 2010, Aberdeen surveyed more than 260 executives regarding their plans for the second half of 2010 and the first half of calendar 2011. The results were clear and compelling -- marketing's ability to access and understand customer experience data means success or failure for compa...

As businesses worldwide increasingly focus on e-commerce as a vehicle for driving new revenue streams, most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management activities with online vis...

Do you want to close more sales? Do you want to sell more to existing customers? Do you want to get closer to your users online so you can know what they are thinking? A virtual agent could be an effective way for you to do all of the above. What is a virtual agent? Technically, a virtual agent ...

It had to happen sooner or later; the only question in my mind is why it has taken so long. It appears that the backlash against social media is beginning. All I can say is, yippee! With trends like social media -- or almost any trend -- we tend to over-imbue the idea or offering with our own expe...

Making better business decisions is all about understanding what's happening today and then properly applying that knowledge to improve what will likely happen tomorrow. Because business leaders want this improved power, we've recently seen a resurgence of interest and coverage in predictive analyti...

It's the Holy Grail of contact centers -- creating a virtual agent that performs like that "real, live human being" that so many of us hope to reach when contacting a company. Unfortunately, the gap between automated agents and human ones remains a large one, with voice recognition and language proc...

CloudApps, a carbon management software company, and FinancialForce.com, which makes accounting software built on Salesforce.com's Force.com platform, have announced a partnership integrating their two products. The CloudApps Carbon solution is designed to allow companies to perform end-to-end carbo...

Marketing data does yet not evolve the way individuals evolve. The inability for marketers to quickly adapt to rapid changes in how their customers behave is undermining the effectiveness of their communications. How, then, can what is learned about an individual be leveraged into a better experienc...

The majority of today's contact centers employ well-designed, sophisticated self-service strategies, but even with a highly successful self-service application boasting a high call-completion rate, people will always need to talk to people. That is why there will always be a need for live service in...

One of the frustrations of new technology is that quite often even the vendor lacks a coherent understanding of an innovation's business context. Too often we receive a new product category and the best we can say about it is that it is "cool." This should not be surprising because that's what ear...