Enterprise Apps

I don't know how much Oracle spends on research and development each year. I know the biggest piece is being spent on CRM these days, something that warms my heart. The R&D number is in the billions of dollars, and though I cannot confirm it easily, the number seven seems about it. Judging by...

Oracle will issue the first release of its next-generation Fusion applications in the first quarter of 2011, company CEO Larry Ellison has announced. It took the database giant five years to integrate the "best features" of PeopleSoft, Siebel and its own E-business suite. Oracle purchased PeopleSoft...

Exhibiting at traditional trade shows is one of the most common marketing tactics used by companies targeting the industrial and manufacturing marketplace. The opportunity for direct engagement with prospects, customers and other vendors who could be potential partners or customers is invaluable. An...

RhoLogic, a division of Logic Appeal, an integrator of SugarCRM software, last month released RhoLogic Mobile for SugarCRM. The app is now generally available for download at the iTunes App Store and Android Market. The company is working on a BlackBerry version, as well as versions for Windows Phon...

Social media's explosion over the last few years has had some obvious implications for CRM. At first, as in every new thing in CRM, the implications for sales were appreciated first, although they have yet to be fully realized. However, this time around, there are other forces at work -- namely, eco...

SAP has stepped up its analytics offerings with the launch of a family of industry-specific BusinessObjects applications, many of which were co-designed with users. SAP Co-CEO Bill McDermott introduced the analytic offerings at DEMO Fall 2010 on Tuesday, joined by a slew of early adopter customers w...

FACT: 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads that follow-up is impossible. And ...

Sage SalesLogix's OnTheGo is the first iteration of a new CRM application it developed with business partner Net@Work using a new cloud-based mobile platform. It is a new mobile paradigm for the company, said Dave Wallace, Sage SalesLogix director of product management. "The point is that the data i...

About the easiest way for companies to dip their toes into the social media waters is the blog. There are few technical burdens to setting them up, the time needed to create posts can flex with the workloads of the assigned writers, and they can become a conduit for customer conversations through th...

I was at a friend's dual celebration of birthday and wedding anniversary recently, and as part of the occasion someone had prepared two fantastic cakes, which were both amazing to behold and a delight to eat. While the appearance was all to do with the icing, the taste and nutrition were defined by ...

Salesforce.com is a top provider of CRM software in large part because its application is intuitive and easy to use and deploy. It is interesting, therefore, that many Salesforce.com users are opting for Salesforce.com Mobile because it is even easier and more intuitive to use than the desktop versi...

Social CRM has earned widespread appreciation as a real business tool. It's no longer an idea or a theory or a hunch. However, it's still a new idea, and many are approaching it with trepidation because its impact on the bottom line is not yet well understood. I don't believe there's a single set of...

No self-respecting professional wants to be known as a paper pusher or bureaucrat, but it can be a hard label for them to avoid when they're managing projects. Projects create paper, or more specifically, they create documents. Whether those documents are paper or electronic, they can take on a life...

On July 5, Pitney Bowes announced it had received acceptances for over 90 percent of the existing issued ordinary shares of Portrait Software, a leading provider of solutions that focus on enhancing customer relationship management systems and enabling clients to achieve improved customer retention ...

The U.S. government's $642-million program to encourage the use of electronic health records through federally created Regional Extension Centers will involve a two-tiered effort featuring customer relationship management technology. The REC program is one of several federal initiatives promoting el...