Enterprise Apps

In June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda. The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing th...

Sage offers companies a choice of CRM options for sales automation, including Sage ACT, Sage CRM, and SalesLogix. The company currently has about 3.6 million users and serves about 80,000 businesses. "Sage has a portfolio of CRM solutions," said Joe Bergera, executive vice president and general mana...

It was only a matter of time before Mellmo, developer of the Roambi ES3 mobile business intelligence application, got around to integrating it with SAS BI. Now that it has, however, Santiago Becerra, chairman and cofounder of Mellmo, told CRM Buyer that the wait was worthwhile. "This is our tight...

As tasks continue to pile up in my already hectic schedule, I have little choice but to jam more and more activities into the same crowded time spans. The morning commute, a once luxurious gap in time, seems to be increasingly plugged by business calls, urgent text messages and, in some cases, even ...

With an option for open source development, SugarCRM offers a sales automation system that encompasses pipeline management, social CRM, and the entire lead-to-cash process. "The SugarCRM core sales automation functionality includes lead capture and lead distribution, opportunity and account manageme...

Adobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It also offers tighter integration with Adobe Online Marketing Suite. The suite is based on the CQ5 conte...

In the Aberdeen benchmark report "Sales Intelligence: Preparing for Smarter Selling," the research among 528 end-user sales organizations revealed that the most frequently used delivery models for sales intelligence were limited to remarkably traditional, if not predictable, applications: email, sea...

The cheapest available resources no longer necessarily come from the business next door. Any product or service that can be outsourced is more than likely being offered in some other region of the world for a competitive price, and it's up to consumers to decide where to spend their dollars. This m...

Lyris has upgraded its on-premises version of its email marketing application, ListManager 11. This product is the counterpart to its cloud-based version -- a more robust application that includes such features as specific database support. There are four major upgrades to ListManager 11, noted Bren...