Enterprise Apps

We tend to think of social media as a property of CRM, and it is, but the story hardly stops there. Social media is changing the world beyond CRM too, and that's what makes it valuable. If being social were strictly about commerce, it might not be worth writing about. This week's Economist has a ...

What would you do if 100 people visited your website tomorrow and each wanted a different variety of your company's solution? Would you take that information and develop 100 new and unique brochures? No, that would be cost- and time-prohibitive. Now imagine that you can track where website visitors ...

Aprimo has added integrated text messaging functionality to its Aprimo Marketing Studio On Demand application via a new mobile module. The new features allow users to launch SMS campaigns using segmentation, dialog and management functions similar to those found in applications designed to manage ma...

Something interesting is happening at Sage, but it looks like the company isn't ready to tell its whole story. That's a challenge if you happen to be hosting a combined partner and user group meeting, which Sage did this week in Washington, D.C. The company's annual get-together had its share of a...

Avaya is delivering multimedia capabilities to the front line with its announcement of two new contact center products designed to bring agent-assisted and automated customer service up to speed with the social networking world: Avaya Aura Contact Center 6.2 and the Avaya Experience Portal. Avaya Au...

A year or so after it rolled out v.7.0, Sage CRM has updated its application with social media functionality, more interactivity, and tighter integration with email marketing, including a subscription-based service for managing email marketing campaigns. The latter, in particular, is of high value t...

If you are a regular reader, you know that from time to time I write about things that appear to be tangentially related to CRM -- at best. My favorite alternative to straight ahead research and reporting on CRM is a strange sounding thing called "peak oil." For those of you not familiar with the i...

LoopFuse has updated its marketing automation application with functionality that includes new integration for Web form hosting through the popular Wufoo, as well as more support for global users and tighter integration between the inbound marketing features and the CRM app. As always, the goal of t...

If you knew you could apply a number of best-in-class lead generation processes proven to close five times more deals than average processes, would you do it? Seems like a no brainer, doesn't it? But in reality, many companies continue to implement lead generation processes that can be considered av...

Listrak has incorporated new features into its email marketing platform that give its users analytic and behavioral targeting capabilities. It also has brought more oomph to its shopping cart abandonment dashboard by developing more granular metrics for it. Those are the top changes for the latest r...

I heard a phrase the other day that resonated with things I've been thinking about and talking about on the stump recently, but I had never heard it so succinctly. I was taking a briefing from Zuora, a company involved in providing on-demand billing solutions for companies that deliver on-demand se...

For more than a decade, B2B firms have used the Internet to publicize their product catalogs. As a result of the rise in consumer sales on the Web and the rapid maturation and adoption of Internet technologies like RIAs and Web 2.0, B2B firms are now rethinking their e-business strategies. At the sa...

Marketo upgrades or somehow tweaks its revenue performance management application roughly every other month, but its latest release is special. Specifically, many of the features included in this release have been more than a year in the making, said Gaurav Kotak, senior director of product marketin...

A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management could help grow global GDP by $2.5 trillion by 2015. I love it when emerging companies talk about big plans this way. It reminds me of the young plumber who upon seeing Niagara Falls ...

Do you know how much money you will lose if your e-commerce site fails for just one hour? What if your site slows down? The more tags and pixels you have on your site, the more likely you are to find out. Tags, or pixels, are pieces of code that are put on your website every time you implement a new...