Enterprise Apps

AI-enabled automation is the new linchpin of innovation in CRM platforms. However, the expected productivity gains have yet to translate into meaningful improvements in customer experience (CX).

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business interaction with customers. Energizing this process with AI-powered data feeds gave marketers a new way t...

The 2024 holiday shopping season isn't shaping up well for retailers, but the emergence of artificial intelligence offers a chance to optimize performance and increase customer satisfaction.

Promoting a product's AI features might appeal to marketers, but it has the opposite effect for many consumers. A recent study shows that labeling products as "Artificial Intelligence" makes people less likely to buy them.

Rebuilding Pipeliner CRM with open-source components posed challenges, including maintaining customer service and preserving the interface during a four-year overhaul.

AI integration is leading one of the most innovative merchandising trends by creating a conversational-like online shopping experience. But the process requires retraining consumers to shop a new way.

Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what's needed to ensure its responsible use.

Developed by CallRail Labs, Convert Assist integrates three successful features -- action plans, call coaching, and smart follow-up -- into one comprehensive solution.

The latest research on consumer behavior shows that one of computing's most basic functions for users -- the search window -- paired with generative AI, is becoming a new tool for creating a more connected experience during customer engagement.

The adage "different strokes for different folks" now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid on the buying block.

Contrary to what some folks think about the “recent” discovery of artificial intelligence for business uses, AI as a computing function is not novel. What is new is its growing adoption for expanded uses and the ability to transform data into actionable business strategies.

Bigeye's new Dependency-Driven Monitoring platform is a data observability solution that allows enterprise data teams to see more trustworthy results from their CRM systems.

Digital signage itself is not radically new. What is new, however, are the improved features and artificial intelligence behind the network delivery.

I am seeing a pattern. Last time I looked at how Oracle’s generative AI is integrating into a variety of front- and back-office work areas like supply chain, HR, and, of course, CRM. Today, I want to examine Salesforce’s recently announced AI enhancements for its Field Service Suite. The pattern...