Enterprise Apps

E-mail marketing has long been neglected in the larger marketing world. That's understandable -- e-mail marketing campaigns are easy to design and cheap to implement. Still, any tool worth using is worth using to its best advantage. Part of the problem is that e-mail marketers receive little to no f...

Having delivered on its goal of moving to a service-oriented architecture, SAP now aims to make use of that architecture as it drives innovation out to the fringes of its sphere of influence. CEO Henning Kagermann outlined in his keynote at the company's annual Sapphire conference a strategy to deli...

So you've decided to buy your solution instead of build one. This doesn't mean that it's easy to choose which product, or even what kind of solution to purchase. Take the choice between installing software on your own equipment -- the "on-premise" solution vs. leasing a solution that runs on the ven...

Despite repeated pleas of "Do you hear me now?" from customers the world over, few companies have done much more than turn a deaf ear. As a result, consumer frustration is at an all-time high while brand loyalty has hit an all-time low. The technologies that were supposed to open lines of communicat...

Oracle has released the third in a series of small, plug-and-play Web 2.0 tools designed to enhance specific features of its customer relationship management platform. Oracle Sales Prospector, previewed Monday at the Enterprise 2.0 conference in Boston, recommends prospective leads, rating the likel...

Lately I have been working on a keynote speech that I need to deliver in a few weeks, and in the process of doing my research, I came across some very interesting ideas that fit in well with my research focus. In the last half of the 20th century, a number of thinkers became increasingly dissatisfie...

As we've said here before, blogs have been an excellent leveler of the playing field for consumers. Had a poor customer service experience or are just feeling aggrieved with a service provider? Complain to management, yes, but then blog about it. While such posts are generally considered to be the r...

SAP is a company in transition. The Walldorf, Germany-based enterprise software firm has been around since 1972, which makes it older than Microsoft. To hear observers and insiders tell it, the firm has been showing its age in recent years. A combination of its massive size -- it is the third-larges...

As a company grows in size, various information sharing challenges appear that can stifle that growth. One such speed bump sets in a few years into the growth cycle, when the company expands and each department develops its own information needs. That problem is called "Islanditis." The system that ...

Jigsaw, a provider of corporate information, sales and marketing leads, is providing some of its contacts for free to customer relationship management vendors under a newly launched Open Data Initiative. Several companies are taking advantage of the open source program and have inked partnership agr...

The Cluetrain Manifesto, written 10 years ago by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, has won over a sizable number of devotees with a simple premise: As the Internet introduces new levels of communication among consumers -- and between consumers and companies -- those co...

There was a time when customizing enterprise software was a long, drawn-out, often painful affair. Then along came Software as a Service, recalls Dan Druker, senior vice president for Intacct, an on-demand financial management and accounting application. It was really easy for Ingres -- a provider o...

RightNow is adding chat to its expanding Feedback feature set. The new functionality is part of the application's May '08 update to its flagship CRM product. "By adding feedback into RightNow chat, we have filled out our multichannel story," Andrew Hull, director of product marketing for RightNow, t...

A recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies, and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of t...

It is difficult to think of an area where the pharmaceutical industry is not under siege these days. Regulators spawning new rules, governments putting price caps in place, safety advocates demanding more information on side effects, health maintenance plans implementing their own cost controls, and...