CRM

As a result of having little to no visibility into business processes, many companies have turned to the integration capabilities of Business Process Management tools. In the Aberdeen Group benchmark report "BPM and Beyond: The Human Factor of Process Management," Best-in-Class companies are working...

Last week Salesforce.com introduced its new support concept dubbed "The Service Cloud." I have to say it makes a lot of sense both as a product direction and as a business decision. The announcement is in line with many of the business initiatives that the company has made over the last decade in t...

Finding business value in Software as a Service implementations is a perennial topic of discussion, no matter how established the SaaS business model becomes. In part, that's because it's more a business than a tech issue, and companies tend to focus more on features and functionality during the pro...

A trigger is a device that automatically executes a response to a certain event. In marketing, triggers are used to automatically deliver targeted messages, offers, recommendations or other treatments to customers on an individual basis at the most optimal point in time, based on any number of facto...

I have been writing about communities for many years, and it seems like a particularly good topic for the interesting times we live in, to borrow a Chinese phrase. A couple of weeks ago I wrote that this is a perfect time to engage in community building, but there is a lot of ambiguity built into t...

Happy New Year! Let's be counterintuitive for a moment, shall we? We're in a recession and we all know it. Traditionally (and sadly) in an economic downturn, when companies seek to lower their expenses, they cut their marketing budgets -- and why not? Marketing costs money, and if you believe your ...

Memo to telecom service providers: "We never thanked you, but you did a great job offering us consolidated billing. It is hard to remember now, as for the last few years you have been so aggressive in promoting bundled services, but five years ago, this was a major pain point. Three bills for ISP, c...

What a great time to be thinking about the future. Seriously. This is my last column of the year, and traditionally I try to forecast some movements in the market for the year ahead. This year it takes a special kind of fortitude to even read a piece like this, let alone write it, but if you think ...

The Internet provides opportunities for businesses to interact with customers in new ways. As innovations in social media appear, enterprises slowly adopt those same trends to offer alternatives for making the sale online. Some companies are attracting potential new clients through live video stream...

The economic downturn is top of mind for every organization. Pick up a newspaper or turn on the TV and it's hard to dismiss the facts: Recession looms and nobody knows when or how it will end. As a Research Director in the Customer Management Technology Group at the Aberdeen Group, I'm constantly ge...

SugarCRM has released Sugar 5.2, which packages some existing Web 2.0 features with new technologies. The company is also introducing Cloud Services -- a framework for developers to build links to third-party data sources such as LinkedIn or JigSaw. SugarCRM is no stranger to Web 2.0. It has made th...

Salesforce.com has announced its latest platform-to-platform integration -- this time with Google. Force.com for Google App Engine is a new set of tools and services that allows developers to build Web applications on App Engine that leverage the enterprise data that resides in Salesforce.com. "We b...

We can all read the news. Credit is frozen, or nearly so, and the federal government is laboring mightily to get credit flowing again. Unfortunately, here in the U.S. as well as in other places, like the UK, banks have become averse to doing business. The news reports I read say that after being too...

Microsoft CRM operations are in full swing, and bloggers are sharing tips and information. Update Rollup 1 for Microsoft Dynamics CRM 4.0 is now available. No, it's not a new release -- but as with anything Microsoft, the cyber-community is talking about implementation do's and don'ts. Microsoft is ...