As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support can win more of their dollars. Their message is clear: make your purpose about more than corporate profit.

INSIGHTS

This Year in CRM

It's okay to give ourselves kudos for CRM's resiliency over the course of the pandemic. We did a heck of a job keeping most of the balls in the air. Oracle, Salesforce, and many other CRM vendors continued innovating for the pandemic, but they also began innovating systems for what happens afterward...

Even if they have another job, coders can develop and earn from their own projects without going commercial. The monetary rewards may trickle rather than flood into their bank accounts. But earning additional income as a software code writer sure is a better result than doing it as a hobby. Coders a...

With remote work here to stay, a conundrum for many firms is where to tap into the stay-at-home workforce. Karat, a maker of a talent platform for developers, has an answer to that riddle. The company has identified what it considers the 10 best cities -- outside major tech hubs like the San Francis...

Nearly 400 top-level corporate executives at software and device firms responded to a Revenera survey revealing the growing importance of SaaS and subscription models for the software industry. The study shows that today's dominant software monetization models are subscription and perpetual licensin...

The Freshstack product suite combines Freshworks' products to unify startups' customer support, sales, and marketing teams in an easier-to-use package. The new scalable CRM bundle helps startups personalize marketing to generate pipelines, deliver omnichannel service, and grow faster at a price poi...

Research from technology and business solutions firm NTT finds that business leaders are significantly more satisfied with how they have adjusted to new working norms than their employees. The study points to the need for clearer organizational insight into how employees have reevaluated what they n...

Technical and logistical problems stretching across multiple industries gives both shoppers and retailers reason to double efforts to avoid being hacked this year. Two factors top the list: runaway inflation and increased cyberattacks. Both are stretching spending capacity and digital safety to thei...

Industrial robots are hot, with North American orders for the first nine months of 2021 valued at US$1.48 billion, breaking a record set in 2017. While increased sales of robots and use of automation is good news to robot makers and corporations, it could be a mixed bag for workers, according to the...

Heyday does more than acquire brands. Its partnership model enables entrepreneurs to grow their businesses inside of Heyday and share in its equity. This approach gives sellers an edge by architecting supply chains to be agile and work with Fulfillment by Amazon, as well as investing in data capabil...

The Privacy Governance Report for 2021 produced by the International Association of Privacy Professionals, EY and EY Law discovered through a survey of privacy professionals around the world that privacy spending has increased significantly over 2020, with the average privacy spend amounting to $873...

INSIGHTS

The Great Sales Methodology Debate, Solved

Sales managers and their managers have had to make peace with the reality that they might not be able to get reps to use technology. But methodology alone or with technology is a more-or-less lost cause. Fortunately, the technology has improved consistently over the last two decades. Even more fortu...

Microsoft on Oct. 29 once again surpassed Apple to take the top spot as the most valuable publicly traded company in the world. This week let's talk about why Microsoft is so well balanced and deserving of the top honors. Then we'll close with the product of the week, the AMD Radeon RX 6600 graphics...

During Facebook's most recent earnings call, Sheryl Sandberg, chief operating officer of Meta Platforms, which operates Facebook, acknowledged that Apple's actions had created some "headwinds" for the social network which, by some estimates, depends on targeted advertising for 98 percent of its reve...

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