Business

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

INSIGHTS

This Might Take a While

This is the year everything CRM changes, thanks to AI. It's going to take some time to absorb something as powerful and manifold as AI, and we shouldn't expect instant change. That's why I'm sticking my neck out to say that understanding AI might just be the work of a generation.

INSIGHTS

From CRM Present to AI Future

Examining the transition from the CRM-dominated tech landscape to a future shaped by AI, let's navigate the challenges, security concerns, and opportunities that lie ahead.

To help thrive through challenging economic downturns, let's delve into the significance of maintaining superior customer experience, re-evaluating spending cuts, and focusing on customer retention, employee experience, and data analytics.

Legacy CRM systems may obstruct the path to business growth and enriched customer experiences. Modern CRM platforms, with a focus on customer retention and prospect conversion, are no longer optional to achieve business success.

Coors Field, home of the Colorado Rockies MLB team, pioneers frictionless age verification with Amazon One, transforming how customers purchase alcoholic beverages

A mobile wallet is an obvious answer for brands who want to seamlessly enroll, engage, and retain loyalty members, with 79% of U.S. consumers in a recent study saying they are more likely to join a loyalty program that does not require carrying a physical card.

Adopting tech-based software platforms is crucial for solving supply chain issues. Yet, achieving transparency remains a challenge, especially for non-tech-savvy merchants and shippers.

Whether Walmart succeeds in winning over its customers could directly impact other retailers to follow suit. Either way, a key factor is collecting their insights.

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category, intent data can be complex.

We can at least prepare for an uncertain economic future if we remove the blinders that lead us to believe that tomorrow will be an exact replay of today. Profitability and more long-term thinking should go hand in hand. It looks like a framework for this is on the horizon.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

A recent study revealed that 90% of businesses are willing to pay more for better customer service. However, they will pay more elsewhere if satisfaction takes too long.

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