Best of ECT News

You're the manager of a Hilton Garden Inn, and it's the height of family vacation season. The lobby is abuzz with kids toting skateboards and moms pushing strollers; your front desk agents are overloaded with check-ins. In the middle of all this, a harried business traveler calls to the front desk f...

After Best Buy lost the laptop Raelyn Campbell had brought in for repair, the D.C. resident filed a lawsuit demanding $54 million from the company. That eye-popping claim -- and the publicity it engendered -- was the culmination of a long blog campaign during which Campbell related her frustration w...

Even in a recession -- if in fact we've crossed that line -- there is still significant economic activity. For example, according to the most recent data I can find, the U.S. economy generated about $13.13 trillion in activity in 2006. That's also known as the "GDP" or gross domestic product. Absent...

A frustrated Best Buy customer has filed a $54 million lawsuit against the electronics retailer in the Superior Court of the District of Columbia. Her complaint? Best Buy lost the laptop she had brought in for repair; the tech staff was evasive about its whereabouts; and the store refused to compens...

In the ultimate game of bait-and-switch, several Web sites try to pass off a bot as a bod. That is to say that Live Chat is offered to users, but there's no flesh-and-blood person on the line, there's only a chat bot making a robotic guess at what the user might want to know. Few are fooled by the s...

The familiar adage that the consumer is always right has taken on a new meaning in the Internet age. Rather than talk with a store manager, consumers are now making their feelings about different products known on message boards and blogs. "Many companies tried to ignore the online forums, but most ...

Not too long ago, advice to keep a CRM implementation simple would have focused around due diligence for the application. It would have focused on negotiating the best deal with a systems integrator. Most of all, it would have focused on a clear needs assessment driving the application. That was the...

In an effort to gain a competitive edge in the market, companies are implementing customer self-service solutions to address two distinctly separate business challenges -- improving the customer experience and cost reduction. While the cost-related benefits of self-service are widely understood, and...

In the not-so-distant future, the mundane will become borderline miraculous. The home washing machine will order its own repairs and the sprinkler system will call you on your cell phone to say the lawn service has broken one of its water spouts and it is now wasting water. The car will tell you to ...

Over the last three weeks I have received an intensive course in what it means to be The Customer, and I really liked it. During that time -- not to mention the preceding six months -- my wife and I have been trying to get our kitchen remodeled. In our journey we have dealt with a broad range of co...

What should companies do -- and what should they refrain from doing -- when reacting to blog postings about their products or services? Robert Cox, president of the New York-based Media Bloggers Association and a consultant to consumer packaged goods companies, has very specific ideas on the subject...

Renault is marketing a car called the Logan -- a starter vehicle that retails for about US$6,300. A safety conscious consumer may pause before getting in -- but he shouldn't, or at least not more so than he would with any other car. Renault is not cutting corners in its manufacturing process. Instea...

Earlier this month, Sage Software announced it had acquired one of its longtime partners, Corum, a Canada-based provider of CRM technology. It was a significant deal for the company, said Dave Batt, senior vice president and general manager of Global CRM, as the acquired technology matches one of th...

Two years ago or so, a handful of upstart companies entered the CRM market offering open source technologies designed specifically for this space. At the time, open source CRM was neither mature nor relevant enough to corporate deployment needs to make much of a dent in the CRM space. Fast forward t...

Enterprise is far from the days when it was enough simply to have a Web presence. More and more sophisticated consumers are shopping for services based not only on what a company offers, but what it offers online and how easy it is to negotiate. A recent study by Keynote Systems, which offers e-bus...