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It can be difficult enough to market to consumers through one channel, but trying to work across channels compounds that difficulty considerably. Enter Experian Marketing Services, which recently upgraded its cross-channel marketing platform with several new features. Experian regularly updates its ...

The case for SMS marketing is easy to make. It's cheap and it's easy. It can be far-reaching, given how many people carry cellphones now -- and did I mention that it's cheap? Still, there is a downside to SMS marketing. For starters, it can be very annoying to consumers, especially if the text isn't...

ClearSlide has already released several mobile apps targeting salespeople on the road, and recently it rolled out another key piece of its platform in mobile form. Dubbed "Connect," the new app for iOS gives users mobile access to marketing and sales collateral stored in the cloud, such as presentat...

Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including the latest from the Interactive Advertising Bureau, which earlier this week reported that mobile adver...

If ever there was a case for conducting online customer surveys, Adam Lasky, global social media coordinator at Spreadshirt, has lived it. "A week after a customer makes a purchase on the Spreadshirt platform, we follow up with a customer review survey," Lasky said. That's how the company learned th...

The issue of mobile privacy has been simmering for years, and it's long been apparent that there will be some movement at the government level sooner or later. This week, sooner would probably be the better guess -- especially if the European Commission is included. In the last few days, more allega...

After making its beta debut back in 2009, Pipeliner CRM software recently graduated to version 5.2, bringing with it the ability to automatically sync data in near real time -- for both Mac and PC computers -- locally or through the cloud. "This is key for salespeople that work globally," said Nikol...

There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon ...

Microsoft on Tuesday morning unveiled the latest iteration of its Microsoft Dynamics CRM software complete with enhancements including Skype, Yammer and Lync integration as well as extended availability of MarketingPilot. Due for widespread release this fall, the software will also bring long-await...

It's no secret that online reviews play a key role in consumers' purchase decisions, but that's increasingly true for local brands as well, according to a report published Tuesday by BrightLocal. More and more, consumers are using the Internet to find local businesses, according to the company's Loc...

This past May mobile app developers dodged a bullet when a California state court sided with Delta Airlines in a dispute over its mobile app. California's attorney general had sued Delta, alleging that the company violated the state's mobile privacy law, which requires a company to clearly state tha...

It's no secret that Salesforce.com has already inspired virtually countless ancillary products and services, including Thunderhead.com's ONE Correspond for Salesforce 2.0. Another example launched even more recently, however, is HP Relate, a cloud-based document management product that provides tool...

Intercom, which offers businesses a tool to create personalized communications with customers, has secured some $6 million in a Series A round of funding. The Social+Capital Partnership, founded by former Facebook vice president Chamath Palihapitiya, handled the fundraising. Yammer founder David Sac...

Another day, another mobile app release; except in this case, the app is aimed at the contact center supervisor -- not exactly a role that has been inundated with mobile functionality to this point. The application in question is Five9's latest cloud contact software application, which includes mobi...

Almost a year after launching its ONE Correspond for Salesforce, Thunderhead.com rolled out version 2.0 of its social enterprise app. A part of the company's flagship ONE Engagement Platform, ONE Correspond for Salesforce allows users to create communications for customers. Via Salesforce's Chatter,...

Overdraft costs on consumer checking accounts vary widely across financial institutions and often result in more costs and more involuntary account closures for consumers who opt into such coverage, the Consumer Financial Protection Bureau reported on Tuesday.

Mobile everything is the current computing zeitgeist and if that means turning an app or function that is perfectly suited for desktop use into a mobilized one, well, as the thinking goes at so many companies now, just do it. However, mobilizing an app -- even a front-office CRM app -- should not be...

It has been a busy three years for Bonitasoft. Since its launch, the company has: 1) commercialized its open source business process management technology, which it created out of the Bonita Project in the mid-2000s; 2) pulled in $28 million in venture funding; and 3) attracted some 600 customers, i...

Salesforce.com has made its biggest acquisition ever: The company has snagged marketing automation and campaign management vendor ExactTarget for $2.5 billion. As part of the transaction, Salesforce will acquire all outstanding ExactTarget stock for $33.75 per share in cash. Both companies' boards o...

BigContacts has unveiled a new iteration of its CRM application. BigContacts 2.0 is a full-featured CRM suite "that is couched in a simple and easy-to-use format," said founder and CEO Bob Walton. That is a point of pride for the company. "We have taken the pillars of what a CRM system needs and mad...