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Results 41-60 of 313 for Chris Bucholtz.
OPINION

Creating the Right Business Culture for Success

In an era when technology is changing the ways people conduct every aspect of their lives, it's not a surprise that business leaders have come to depend on it as the lever that will elevate their sales and marketing performance to the next level. Productivity has increased in all aspects of busine...

OPINION

Selling Imagination in the IoT Era

If you love studying technology trends and imagining what they will do for your business, it's easy to lose sight of the fact that you have a vision of how things will be, while many of those you need to partner with to achieve that vision still are trying to master the reality of today. Congratulat...

OPINION

The Customer Experience Tipping Point

Sometimes, it takes something drastic to change a business' behavior. Standard procedures can remain in place long after they've become detrimental to the business, but sometimes it takes a tipping point to drive home the fact that failing to change is the surest way to fail. For example, the Ford P...

OPINION

The Successful B2B Relationship: It’s About Time

Respect is a vital ingredient in any mutually beneficial relationship, and that's never truer than in the case of business-to-business buyers and sellers. The most elementary way a seller shows a commitment to a healthy customer relationship is through an ongoing display of respect. That doesn't mea...

OPINION

The Sales Process Starts With Retention

Despite the numbers that show how lucrative retention is in an increasingly subscription-driven economy, the emphasis has been on new customer acquisition. That is still true, according to a recent study. Forty-two percent of the firms surveyed said they were increasing their budgets for customer ac...

OPINION

Generation Customer: Defined by Attitude, Not Age

I hate the idea of chopping our population into generations: the Greatest Generation, the baby boomers, Generation X, Generation Y, millennials and so on. The assumption is that everyone born during an arbitrarily selected time period shares certain traits. It also results in people projecting ideas...

OPINION

The Right Sales Technology Buys Time to Turn B Players Into A Players

In sales, A-B-C does not simply refer to the Alec Baldwin scene in "Glengarry Glen Ross." It's the system that sales managers (and salespeople themselves) use to categorize performance. A players smash their quotas on a regular basis; B players battle to deliver results, and usually do; C players ha...

OPINION

Why Is Sales-Marketing Alignment Getting Worse?

We're almost a quarter century removed from the coining of the phrase "sales and marketing alignment," a concept that dates back another 30 years. Businesses have been wrestling with the idea of coordinating two teams of people with different skill sets, ideas, personalities and goals ever since the...

OPINION

The Top 20 CRM Blogs of 2015, Part 2: The Top 10

Almost a decade ago, the first edition of this list was tough to compile. There simply weren't that many CRM blogs that were consistent (we set the annual minimum number of posts at a mere eight), vendor-agnostic and -- most important of all -- high quality. That number has increased over the years,...

OPINION

The Top 20 CRM Blogs of 2015: Part 1

What makes a great CRM blog? Generally, the same things that make a great CRM implementation: good planning, thoughtful responses to a changing market, consistent posting, the right technology, and people with the right personality. It's the classic "people, processes and technology" trilogy, really...

OPINION

CRM Predictions: Spotting the Critical Connections

At this time of the year, there's a great clamoring among the business publishing class for predictions. That is partly because prediction stories are considered easy to write, and once they're done the staff can go celebrate the holidays while their publication continues to deliver content. However...

OPINION

5 Customer Relationship Objectives for the Growing Biz

The amount of effort spent on talking and thinking about the best ways to connect with customers truly is incredible. The amount of ink spilled -- real and virtual -- the number of conferences held, and the dollars spent on efforts and expertise are vast. The irony is that businesses often start out...

OPINION

Great Customer Experiences Start With Sales

The term "customer experience" flows from the lips of business people so smoothly these days. Its importance has been trending upward for the last decade, and according to Gartner, by 2018 more than half of all businesses will implement significant business model changes in their efforts to improve ...

OPINION

Sales and Marketing Sentiment: Feeling Is Perception Is Reality

About a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other. We split the re...

OPINION

Fire, Aim, Ready: Is Your Marketing Approach on Target?

Business-to-business marketers know what customers want, in general terms, from initial contacts with the people they buy from. It's taken awhile, but through trial, error, some more error and eventually some actual thought, the mystery has been solved. Before I give it away, just ask yourself what ...

OPINION

Are Your Sales Tools Turning A-Performers Into B-Performers?

Some things in business are very clear and binary: A company succeeds or fails. A customer buys from you or from someone else. A customer returns for additional sales or leaves for a competitor. Other things are indeed relative: Sales numbers may be double the previous quarter but still fall below e...

OPINION

3 Ways CRM Can Help Sales in the IoT Era

It's becoming increasingly clear that the nature of the sales profession is changing. Salespeople are no longer the ones who introduce products to their customers -- in most cases, especially in business-to-business settings, customers have done a lot of research on their own and are close to a de...

OPINION

The IoT’s Data Prioritization Pearl

The era of digital transformation and the digital business, the customer experience as a key differentiator, and the movement toward smart machines are some of the common themes Gartner Distinguished Analyst Don Scheibenreif touched on in his keynote last week at the Gartner Customer 360 Summit in S...

OPINION

3 Ways Great Customer Experiences Boost Sales

Hardened sales veterans may hear the expression "customer experience" and shrug or scoff. What has it got to do with them, they may ask? A lot -- because it can add dollars directly to their commissions checks, even if they're not the ones creating the experiences. The nature of the customer experie...

OPINION

Dearth of a Salesman: Does Technology Erode Sales Talent?

For many years, provocateurs have been able to stir people up by proclaiming the death of the salesperson. Ten years ago, in fact, Marc Miller authored the book Selling is Dead. It must be a lingering death, because I still know lots of salespeople. I sure hope they have their affairs in order, what...

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