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One of the challenges that occupies anyone planning a new CRM project is how to guarantee adoption To get the best possible return on investment from your CRM project, you need everyone to trust the new system and to enter all the relevant data into it. If half of your colleagues are still keeping most of their data in Excel workbooks and other sca...
Did you know that a third of all CRM implementations fail? That's the conclusion of research cited by the Harvard Business Review. The same study found that one of the main reasons CRM implementations fail is that they're too complex and don't have a clear focus This is hardly surprising. Many CRM applications are highly complex. Migrating data to ...
In research recently published by McKinsey, taking a broad and systematic approach to the customer journey was found to increase customer satisfaction as much as 10%. Another study, by Boston Consulting Group, found that companies able to significantly rethink and modernize their customer journey reduced costs by up to 25% and achieved margins 15% better than average...
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