Articles by Michael O\'Brochta & Curt Finch

https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/ai-voice-agents-crm-workflow-phone.jpg

https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html

Enterprises Are Trading 'Press One' for CRM-Native AI Agents

https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/03/ai-customer-service-multiple-systems.jpg

https://www.crmbuyer.com/story/ai-in-customer-service-efficiency-gains-workflows-still-fractured-177618.html

AI in Customer Service: Efficiency Gains, Workflows Still Fractured

https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/03/frustrated-computer-user-1.jpg

https://www.crmbuyer.com/story/silent-churn-is-the-biggest-customer-support-risk-177596.html

Silent Churn Is the Biggest Customer Support Risk

https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/07/Anthony-Ferry-CEO-Wayvia.jpg

https://www.crmbuyer.com/story/why-googles-universal-cart-means-brands-must-sell-to-ai-not-humans-178630.html

Why Google’s Universal Cart Means Brands Must Sell to AI, Not Humans

https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/04/Adobe-GenStudio.jpg

https://www.crmbuyer.com/story/adobe-positions-itself-as-the-ai-control-layer-for-cx-180293.html

Adobe Positions Itself as the AI Control Layer for CX

https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/04/revenue-tech-stack-fragmentation-ai-integration.jpg

https://www.crmbuyer.com/story/revenue-tech-stack-sprawl-slows-ai-adoption-177637.html

Revenue Tech Stack Sprawl Slows AI Adoption

https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/07/businessman-computer.jpg

https://www.crmbuyer.com/story/ai-can-grow-smb-revenue-if-it-moves-beyond-the-back-office-178623.html

AI Can Grow SMB Revenue — If It Moves Beyond the Back Office

https://www.crmbuyer.com/wp-content/uploads/sites/4/2026/01/AI-enabled-crm-dashboard.jpg

https://www.crmbuyer.com/story/workbooks-takes-on-crm-giants-with-plain-english-ai-177589.html

Workbooks Takes On CRM Giants With Plain-English AI