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Retailers performed well this holiday season in terms of customer satisfaction across multiple channels, according to the ForeSee Experience Index: 2013 U.S. Retail Edition, which was released this week. The report focuses on customer satisfaction at the company level and queried consumers about eve...
Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O'Reilly and Dale Dougherty. If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson's blog, Trends in the Living Networks.
It's not a question of whether social networking will influence your company, customers, employees, suppliers and others, it's a matter of when. If you haven't committed to learn more about this area, it's time. Deciding if social networking is going to be an asset or liability is dependent on how y...
The trend toward environmentally friendly, or green, business practices is permeating just about every industry and, at a more granular level, specific operations within particular segments -- from high-tech server options to green building. The supply chain is no exception, according to a new surv...
Given the many tools that comprise Web 2.0, many business to customer companies are experimenting with each, aiming to synchronize content through a content management system. Based on projects underway at several large consumer goods product manufacturers, this is working out very well, and is in f...
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