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The need for better customer journeys is a challenging goal. Overcoming operational challenges to become more agile in meeting customer needs -- and raising the maturity of the customer experience team -- will be critical to staying competitive in this ever-changing business environment, advised Blo...

After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then fizzle the next. Sometimes, bloggers would change careers and their CRM content would dry up. Once in a while, a great blogger would...

AdTheorent, which offers a machine learning platform for advertisers, has announced AdTheorent Relationship Targeting. This new product allows advertisers to harness the power of relationships with family members, cohabitants or friends to influence a consumer to take desired actions. Word of mouth ...

Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh, it's in there -- it's just being elbowed to the back of the stage by a whole host of other related disciplines and technologies. Customer experience, customer engagement and content mar...

TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point of the upgrades, said Erich Flynn, CEO of TreeHouse Interactive, was to provide and display all the nec...

In an economy where automobiles are essential, information about car performance and cost is readily available. With a few computer keystrokes a prospective buyer shopping the "previously owned" car market can trace the history of a vehicle through multiple owners and across state lines. Now there i...

A typical physician's office features several common elements: a reception area, a stack of outdated magazines, and shelves of slim file folders holding hundreds of paper medical records. The U.S. government is hoping to change one of those elements with a major initiative designed to convert all pa...

The U.S. healthcare sector is about to embark on a multibillion dollar information technology investment program to provide electronic medical records for tens of millions of patients. Doctors will receive as much as $44,000 each to implement an electronic health record system, and hospitals will re...

Google and Microsoft have teamed with Intuit, WebMD and a consortium of more than 100 healthcare providers, insurers and consumer and privacy groups to develop a framework of practices governing online personal health record services. Under the leadership of the Markle Foundation, the Connecting for...

There is a huge CRM lesson embedded in the results of the Iowa caucuses, and it has almost nothing to do with which on-demand CRM application a candidate used to track everything. The story of Iowa is one of new-fangled technologies, such as blogging and social networks. Both winners -- Republican ...