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August 22, 2014
Salesforce.com CEO Marc Benioff was sanguine about his company's prospects, despite the loss it posted for the second quarter. Investors were pleased that it was less than expected, and that Salesforce was able to raise its revenue guidance once again. "We have now raised our fiscal 2015 revenue guidance by $170 million since we first initiated guidance last year," Benioff crowed. [More...]

August 21, 2014
A growing number of consumers are becoming mobile-first or even mobile-only, so why not businesses? Granted, it is hard to image the company whose computing power and data could be accessed and manipulated only through a mobile device. However, a company that gives mobile the same status and resources as its other IT initiatives? That is a little easier to envision. [More...]

August 20, 2014
Apttus and Adobe Echosign earlier this year conducted a survey of more than 100 Fortune 1000 sales leaders, focusing on perennial blind spots for sales managers. Among their just-released findings: One in four companies don't have sufficient KPI insights for average pipeline multiple, deal size, quote-to-cash cycle time and win rate; and four out of 10 take three days or more to generate a quote. [More...]

August 19, 2014
Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company's website after a user arrives there by clicking on an ad. [More...]

August 20, 2014
The banking industry is up in arms over the United States Consumer Financial Protection Bureau's plan to publish consumer complaint narratives about financial institutions on the Web. Consumers would have to opt in to have their complaints published. The CFPB would strip out all personally identifiable information. The idea is to expand the existing database to include the customer's narrative. [More...]

August 18, 2014
Gryphon Networks has had a presence in the sales intelligence and marketing compliance space for several years, primarily working through carriers. About two years ago, however, it tweaked its direction after CEO Jeffrey Fotta noticed a curious fact during a client call. The client was a national insurance provider that had some 8,000 reps using the Gryphon system for compliance. [More...]

August 15, 2014
 infor swiftpage saleslogix acquisition handshake deal
"What Infor is trying to do with this acquisition is build a comprehensive platform of offerings, and in that respect it will succeed," said Denis Pombriant, principal of Beagle Research. However, Saleslogix belongs to a previous, more transaction-oriented era of CRM. "Increasingly I see CRM moving to a more process-centric approach that includes social and mobile." [More...]

August 14, 2014
When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate testing -- albeit in the case of OKCupid, it was particularly aggressive. The practice itself has been around for years. [More...]

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