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August 29, 2014
Why do you go to work each day? Some people may claim it's love of the work. What they do is so rewarding and wonderful that they'd do it for free. "Don't tell my boss!" they joke. Hardy-har. However, even the most fulfilled, self-actualized and altruistic person lives and works in a world where money talks. It takes money to keep a roof over your head and food on the table, and that dream job probably wouldn't be so dreamy if you had to do it for nothing. [More...]

August 27, 2014
Salesforce.com on Wednesday announced the debut of the Salesforce1 Community Cloud. The product is launching as a new division for Salesforce.com, on par with its Sales, Service and Marketing Cloud offerings, said Lisa Hammitt, VP of business operations. Built on the Salesforce1 Platform, Community Cloud connects to Salesforce CRM and related business processes. [More...]

INSIGHTS
Evolving CRM
August 26, 2014
The CRM Evolution conference held last week in New York was interesting for multiple reasons. Most importantly, perhaps, is the perception that the market is moving into a higher gear, slipping past the restraints of a recession that would not quit. Good things are in store for the industry, I think, as buyers step up their games and vendors unleash a passel of new solutions. [More...]

August 25, 2014
Qvidian has updated its Sales Playbooks & Analytics platform with features that help reps do a better job of gleaning pertinent information from the buyer in the initial sales approach. It then incorporates that information into the CRM system. Other enhancements are aimed at helping sales reps respond to buyers' questions on the fly by serving up relevant information during the back and forth. [More...]

August 22, 2014
Salesforce.com CEO Marc Benioff was sanguine about his company's prospects, despite the loss it posted for the second quarter. Investors were pleased that it was less than expected, and that Salesforce was able to raise its revenue guidance once again. "We have now raised our fiscal 2015 revenue guidance by $170 million since we first initiated guidance last year," Benioff crowed. [More...]

August 21, 2014
A growing number of consumers are becoming mobile-first or even mobile-only, so why not businesses? Granted, it is hard to image the company whose computing power and data could be accessed and manipulated only through a mobile device. However, a company that gives mobile the same status and resources as its other IT initiatives? That is a little easier to envision. [More...]

August 20, 2014
Apttus and Adobe Echosign earlier this year conducted a survey of more than 100 Fortune 1000 sales leaders, focusing on perennial blind spots for sales managers. Among their just-released findings: One in four companies don't have sufficient KPI insights for average pipeline multiple, deal size, quote-to-cash cycle time and win rate; and four out of 10 take three days or more to generate a quote. [More...]

August 19, 2014
Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company's website after a user arrives there by clicking on an ad. [More...]

August 20, 2014
The banking industry is up in arms over the United States Consumer Financial Protection Bureau's plan to publish consumer complaint narratives about financial institutions on the Web. Consumers would have to opt in to have their complaints published. The CFPB would strip out all personally identifiable information. The idea is to expand the existing database to include the customer's narrative. [More...]

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