Friday - November 20, 2009
CRM has lagged in the health insurance industry, but a major transformation is imminent. "There's been a reluctance to make comprehensive investments in technology compared with other sectors," said Gartner analyst Joanne Galimi. "Generally, the firms in the sector have been very tactical, only investing in specific areas -- basically reacting to pain points. Some of the resistance stems from the complexity of installing lots of modules and because it's very costly." Mergers within the industry, beneficial in gaining market share, have added to the problem.
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Friday - November 20, 2009
It's fitting that the last stop on my tour of travel-planning Web sites for the E-Commerce Times was American Airlines. The site illustrates all of the problems that spurred this special look at travel sites in the first place. Travel sites have developed a reputation for being hard to navigate and poorly designed with cluttered user interfaces.
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Thursday - November 19, 2009
Salesforce.com is marrying its cloud computing bona fides with its growing expertise in collaboration in Salesforce Chatter, a new application and development platform. The company introduced the product at its Dreamforce tradeshow and conference under way in San Francisco.
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Thursday - November 19, 2009
The health insurance industry, especially in the U.S., has a long way to go before it achieves a high level of performance in the use of customer relationship management tools. However, pressure is coming from market forces -- including new government healthcare reform policies -- that will compel improvements in health insurance CRM, whether insurance companies want it or not.
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Wednesday - November 18, 2009
This fall has not been kind to T-Mobile. First, it had to account for mountains of lost data that Sidekick customers had stored. Then there was the nationwide service outage for millions of U.S. T-Mobile customers a few weeks ago. Now, it looks as though employees at T-Mobile UK have been selling competitors the names of customers whose T-Mobile contracts were about to expire.
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Wednesday - November 18, 2009
I was re-reading Eric von Hippel's excellent book Democratizing Innovation and found something in it that might help explain the popularity of cloud computing and Platform as a Service. I am on the way to Dreamforce and have little visibility into what Salesforce.com might announce in the next day or two, but no doubt there will be a lot about the cloud, so this might be a good opportunity to make my point.
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Wednesday - November 18, 2009
Oh, the joy of downloading and installing free software -- only to have a bunch of unwanted, tag-along junkware, or worse, malware, automatically installed on your computer. Why has this unacceptable practice been the norm in the software industry for so many years? The answer to that question is two-fold: money; and lack of a better option.
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Tuesday - November 17, 2009
Those of us immersed in CRM take it for granted that people understand what the acronym stands for and what it really means -- the technology, people and processes that go into building stronger relationships with customers. Quite naturally, the people who sell, support and comment on CRM understand all of that. But do the intended users?
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Tuesday - November 17, 2009
The holiday shopping season is rapidly approaching, but optimism is fading for many online retailers, with sales growth expected to trend negative through the remainder of the year. As frugal shoppers continue to cut back on discretionary spending, retailers have responded with deep discounts and special offers. These promotions will have varying degrees of success.
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Monday - November 16, 2009
One of the most important ways marketers can differentiate their offerings in today's unique selling environment is by creating a remarkable customer experience. One step toward achieving this goal is to ensure they have a single database that is tightly integrated with their CRM system to capture inbound and outbound dialogue and create a multidimensional marketing view of the customer.
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Saturday - November 14, 2009
Less than 20 days until Cyber Monday. You've got staffing queued up. Your warehouse is full. Your shipper is standing by. But have you considered what will happen on your Web site after a flood of qualified buyers click on the irresistible and precisely worded ad for your product or service? You've got one shot -- one day -- to win their holiday business.
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