Thursday - December 3, 2009
Most marketers will accept that some portion of marketing will always be an art that is tricky to measure. However, it's difficult to deny the overwhelming need for marketers who can "crunch the numbers." Aberdeen research from the past five years suggest marketers are getting more savvy, more technically minded, and more numerical. These are necessary byproducts of a rapidly changing environment with new channels, like digital, mobile and social, which have forced all organizations to rapidly evolve the marketing function to maintain a competitive advantage.
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Wednesday - December 2, 2009
Just as the legal slapfest between Verizon and AT&T was put to rest in court, consumers rendered their own verdict -- the latest Consumer Reports customer satisfaction survey of wireless carriers ranks Verizon first and AT&T last. The ratings are based on more than 54,000 responses about contract and prepaid services from ConsumerReports subscribers.
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Wednesday - December 2, 2009
This just in: Females outnumber males on social networking sites. The site Pingdom did a survey and concluded that 16 out of 19 of the most popular social sites have more women populating them than men. The super geek sites Digg, Reddit and Slashdot have more men on them, but the more popular sites including Facebook, LinkedIn and Twitter, all have more women visiting them.
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Tuesday - December 1, 2009
Earlier in my career, I covered the telecommunications industry. Nothing better prepared me for a career examining CRM than the sight of enormous corporations with immense customer bases failing to build any kind of relationship with their users and instead resorting to price as their major differentiator. Worse yet was the service aspect of these businesses.
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Monday - November 30, 2009
What U.S. business wouldn't want a customer base of 37.5 million prospects? In 2008, hospitals in the U.S. registered that many admissions -- a number that equals 12 percent of the U.S. population. Yet the hospitals in the U.S. have largely underutilized the customer relationship management tools that could exploit the data in that customer base.
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Friday - November 27, 2009
It's OK if your boyfriend doesn't like the digital camera you bought him. So long as he doesn't open the box. As you begin your holiday shopping, remember that return policies vary greatly, even among products from the same store. For example, some retailers charge a 15 percent restocking fee on digital cameras and other electronics if the packaging is unsealed.
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Thursday - November 26, 2009
Many small businesses fail to fully utilize automated time-reporting tools or shy away from them altogether. However, once a business starts to reach about 30 staff members, time reporting helps them understand costs, improve efficiency, and focus on the right areas, said Journyx CEO Curt Finch.
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Wednesday - November 25, 2009
I am still thinking about the George Soros quote from a recent posting. The billionaire financier and philanthropist was quoted in Niall Ferguson's The Ascent of Money saying that "Every bubble consists of a trend and a misconception that interact in a reflexive manner." What he meant was that trends become what we think the underlying idea is -- and that can be very different from the original.
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Tuesday - November 24, 2009
Let's say you're a CRM vendor. Your constant mission is to provide users with what they need, and your biggest fear is that your competitors will be better at that than you are. How do you stay in front? If you come from a traditional software background, your default answer is likely to be "new features."
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Tuesday - November 24, 2009
Interested parties the world over anxiously wait as the U.S. top court prepares its ruling regarding the patentability of business methods. The U.S. Supreme Court recently heard arguments in the matter of Bernard Bilski and Rand Warsaw v. David Kappos in an appeal from the U.S. Court of Appeals for the Federal Circuit, which upheld the United States Patent Office decision last year.
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Tuesday - November 24, 2009
A Canadian woman on sick leave for depression said Monday she would fight an insurance company's decision to cut her benefits after her agent found photos on Facebook of her vacationing, at a bar and at a party. Nathalie Blanchard said Monday she was diagnosed with major depression and was receiving monthly sick-leave benefits until payments dried up this fall.
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