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October 1, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well. Companies too often are unaware of what their moments of truth even are, and consequently -- and inadvertently -- they disappoint customers. [More...]

September 30, 2014
Snow flurries and the smell of pine needles. Eggnog and hot apple cider. Gingerbread men and latkes. Stockings and dreidels. Ornaments and menorahs. Trips to see family, and... visits to the customer service department? The holiday season is upon us, and it isn't complete without a customer service interaction or two. Remember when there was an actual customer service counter in department stores? [More...]

September 29, 2014
Sales people love leads. They want lots of them, and they want them now. The more leads, the more money -- because sales is a numbers game, right? Well, yes and no. Some believe in an equation that says X number of leads will produce Y number of closed deals. If you make X greater, Y will be greater, too, right? That's a quaint thought, but it's not the way it works. [More...]

September 25, 2014
Pebble Steel Smartwatch
Smartwatches are not known for being big productivity tools -- in fact, they're not known for much of anything, yet. As with smartphones and tablets, Apple seems to have the right formula for making smartwatches must-have devices, and when that happens, CRM no doubt will find a place on a lot of wrists. SAP and Salesforce already are showing us the way. [More...]

September 24, 2014
Sales forecasting never has been easy, and over time it has gotten a lot harder. This brings up a couple of points that every sales manager and CEO has to deal with: how to forecast deals and how to track them. Forecasting has gone through several generations of approaches that have been tied directly to sales practices. Unfortunately, some of us have been reticent to change practices. [More...]

September 24, 2014
The power of e-commerce lies in the simplicity and ease of use delivered to customers. Giving customers the ability to quickly find a product, buy it and have it delivered -- without visiting a store or even speak with a salesperson -- lets companies sell on a massive scale with little overhead. However, behind the simple purchasing process that the customer sees is a very complex set of systems. [More...]

September 23, 2014
Just as businesses used to fool themselves into believing they controlled the customer conversation, many businesses today think they define the customer experience. They think that by assembling the right combination of processes, environment and people, they can develop an experience that will delight the customer. The B2B customer, however, typically has a well-defined experience in mind. [More...]

September 22, 2014
Jive Software recently unveiled upgrades to its Summer Cloud release of its two flagship products -- the Jive and JiveX communication and collaboration suites. There has been a slew of improvements to both suites, ranging from better UIs, mobile optimization and third-party integration to new community management tools. In particular, there has been a great deal of energy around JiveX. [More...]

September 18, 2014
The wearables market heated up last week with Apple's introduction of its Watch and Apple Pay, and the implications for CRM are interesting. First off, the announcement shows how very young the wearables marketplace is and how far it has to go. Second, even though wearables are by nature devices intimately connected to us and our motivations, they are still devices, which should concern us. [More...]

September 16, 2014
Microsoft on Tuesday unveiled Microsoft Dynamics CRM 2015, along with updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing. All will be generally available in the fourth quarter of this year. This release will focus on knitting together the sales and marketing functions. The goal is to provide users of the app with more opportunities for collaboration. [More...]

September 15, 2014
If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago, the idea of data driving the sale is sacrilege. It minimizes the sales person's talent, and it suggests that sales are driven by a bunch of desk bound propeller-heads who never talk to customers. [More...]

September 11, 2014
Europeans are relentlessly attacking Google: A German official called for its breakup, a French minister charged it was a threat to sovereignty, and a publisher compared it to a dragon, according to a report. Really? I would have thought the euro and the draconian austerity program needed to keep it functioning threatened sovereignty more than Google. [More...]

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