The personality inventory known as the "Myers-Briggs Type Indicator" is premised on the idea that different people process information in different ways. Some people are verbal processors. Others are visual processors. Some people respond more strongly to images -- others to text. The most effective way to learn is to map the different learning styles to each individual's characteristic strengths, according to Myers-Briggs. Moreover, when used in combination, the different styles become reinforcing components of the overall learning experience.[More...]
Do you ever wonder why some companies flourish and grow while others struggle? Why you love doing business with some but not others? It all has to do with how they interact with customers. Hilton Head Island in South Carolina has become my family's favorite vacation destination. There are two big brand name hotels there, and we've experienced a big difference in the way they treat customers.[More...]
NetSuite bloomed this week, in part because of a very well-produced user meeting, SuiteWorld, held in San Jose. However, it also bloomed because there can no longer be any doubt that the market for ERP technology is turning to the cloud. What was once unthinkable -- that ERP could or would ever be delivered as a cloud solution -- has been gaining acceptance[More...]
Pretty much all CRM deployments need some degree of customization, the exceptions being those rare situations where businesses have very simple needs. Customizations can be as simple as the modification of a field to accommodate a local convention for addresses, or as complex as the addition of workflows that introduce social media data or specific sales and marketing behaviors.[More...]
The case for mobile CRM is an easy one to make. Smartphones are now ubiquitous, and the way most people work requires 24-7 accessibility. Also, not being tethered to a desktop to access customer records is a plus -- if not an outright necessity in some cases. For sales reps or anyone who interacts with customers in the field, mobile CRM is essential.[More...]
InsideView earlier this month debuted a new marketing offering housed on its InsideView CRM Intelligence Platform. This first iteration of InsideView for Marketing focuses on automated lead enrichment capabilities, said Marc Perramond, VP of product. It was built with an eye to enhancing a company's lead records with social, media and financial information.[More...]
Bloomberg has been embroiled in scandal since news broke last week that its reporters were using the company's corporate terminals to monitor its customers' activities. The story began to unravel when news surfaced that Goldman Sachs had confronted Bloomberg over the possibility that reporters were accessing its account data.[More...]
There are two questions that emerging companies in the CRM space hear when they face the analysts: When are you going public?Why don't you build out a full CRM capability? The first question is easily and deftly handled by most executives, and it must be. An IPO has its own cadence, and the Securities and Exchange Commission is very keen to protect its turf.[More...]
Although the acronym "CRM" has been around for a long time, most people have no idea what it means. That's kind of a shame, because they brush up against the effects of CRM every day in their interactions with the businesses they patronize. As a result, when I say I write about CRM, I'm often asked to explain what it is. That leads me to think a lot about a practical definition of "CRM."[More...]
Government information technology managers will no doubt spend every nickel of the Obama administration's 2014 proposed IT budget of $81 billion. They will also likely be dissatisfied with the business environment that affects IT acquisition and deployment. For starters, the proposed 2014 budget for IT, which actually shows a small gain versus anticipated 2013 spending, is not a sure thing.[More...]
You wouldn't think it was easy to bungle a mobile marketing campaign -- but it definitely is doable. Six in 10 decision makers planned to increase their companies' mobile marketing budgets in 2013, Forrester said earlier this year, reporting on a survey conducted for Acquent. However, 42 percent of those respondents were worried about achieving ROI. They have good reason to be.[More...]
In a move to bolster its offerings for the real estate market, Trulia said this week that it would acquire Market Leader, a Software as a Service-based CRM company targeting agents and brokers. The acquisition, expected to close in the fall, will provide Trulia with tools to help real estate professionals manage and track leads.[More...]
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