Monday - December 9, 2013
Moxie Software, a provider of enterprise social software, has updated its Spaces by Moxie suite of applications with new features in its Chat Spaces, Email Spaces and Knowledge Spaces modules. Moxie Software's user base tends to be large B2C companies that have high-volume interactions with their customers, said Chief Marketing Officer Tara Sporrer. These companies want to differentiate their service as much as possible, and equipping their social customer service operations with high-end functionality is one of the ways they can achieve that.
Saturday - December 7, 2013
This Cyber Monday, retailers of every stripe ran countless ads proclaiming the big shopping day's special deals -- including this one: A Nikon D3200 Two Lens Zoom Kit, originally priced at $799.95, marked down to $499.95. Sounds good, right? We thought so too, but try as we might, we couldn't secure the camera at the deal price. And we tried.
Friday - December 6, 2013
The buyer-seller relationship we most often think of is one in which all the responsibility is loaded on the seller. The seller convinces the customer to buy, then provides support and further marketing to keep the customer loyal. Not every selling relationship works this way, however. When both ends of the sale have a responsibility, things get a little cloudier and more complex.
Thursday - December 5, 2013
Seeking a competitive edge? In any economy and any market, customer service is the key. No matter what your business, if you have one competitor or 100 selling the same product or service, you can tip the scales in your favor by offering a higher level of service. Customers will drive farther, wait longer and even spend more for better service.
Wednesday - December 4, 2013
The new customer era accepts that the direct contact between a vendor and customer or potential customer is being augmented by non-human intermediaries like websites, software robots that triage customer issues, e-commerce systems, social media, and who knows what else. The good news is that customers leave data trails like ants leave trails of pheromones to a candy bar on a sidewalk.
Tuesday - December 3, 2013
Email marketing will be a key strategy in retailers' advertising playbooks this holiday season, but not just any email. Increasingly, it is becoming clear that more consumers are reading emails via their mobile devices -- in many cases, only that way. They are also using their mobile devices in stores for last-minute product research, and that includes the emailed offers from local merchants.
Monday - December 2, 2013
TreeHouse Interactive recently updated the core functionality in its Marketing View marketing automation platform by adding a new tool called "Content Marketing Manager." Marketing automation -- along with TreeHouse's other play in the CRM space, partner relationship management -- is one of the company's raisons d'être. "We shipped our first marketing automation platform in 1997," said CEO Erich Flynn.
Wednesday - November 27, 2013
After attending a Siemens analyst event last week, I've been doing some deep thinking about product category rollouts and their lifecycles, and that has made me go back to Arnulf Grübler's classic, The Rise and Fall of Infrastructures: Dynamics of Evolution and Technological Change in Transport. Yes, there is an important CRM component to this.
Tuesday - November 26, 2013
OK, we survived Dreamforce and that has enabled us to limp home exhausted by all the information we accumulated and the parties we attended just in time for the holidays.
I have a lot of thoughts about the show. If I try to share most of them, the result will be a stream-of-conscious rant that will make little sense, so some discipline is in order.
Monday - November 25, 2013
Zoho recently deepened the functionality in its CRM suite and upgraded Zoho Support with high-end and high-capacity telephony and mobile-app features for large businesses. The moves are part of the company's strategy of migrating upstream to service a larger customer base. "Zoho started off marketing our CRM application to small businesses," said Zoho evangelist Raju Vegesna.
Friday - November 22, 2013
There's always a lot to digest after Salesforce.com's annual bacchanalia, Dreamforce, which drew 135,000 registrants this year. Some of it is about Salesforce's announcements, but a lot more of it is about the implications of those announcements, the people who attend, and what goes on around the show. Despite its peculiar name, Salesforce1 is an important step for Salesforce.
Thursday - November 21, 2013
This holiday season, everything from Nerf N-Strike Elite Hail-Fire Blasters to Doc McStuffins dolls and even diamond jewelry will be purchased via mobile devices to a greater extent than ever before. In fact, mobile shopping will surpass the growth of all other channels during the upcoming holiday season, eMarketer has predicted, as more and more consumers change they way they purchase gifts.
Wednesday - November 20, 2013
The story of this year's Dreamforce might best be told through the partner community and AppExchange, and that makes it a story about the platform. Appropriately enough, Salesforce teed up the platform topic in Chairman and CEO Marc Benioff's Tuesday keynote and the press conference immediately following it, where he announced Salesforce1.