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It is safe to say that all e-commerce platforms should feature trendy product offerings, crawlable and mobile-friendly site architecture, and ensuring 24/7 customer service. But above all else, having a strong on-site search could be one of the biggest factors in retaining customers and boosting rev...

Now is the time when growth-minded organizations and their sales leaders begin to evaluate this year while looking ahead to the next. It's a time to identify opportunities for improvement, anticipate industry changes, and solidify a sales strategy that will align with the evolving expectations of B2...

What is the secret sauce of a sales rockstar? While there isn't a single end-all-be-all ingredient, I've unlocked some tricks of the trade for reps looking to rise to the next level.

In 2018, 8.8 percent of all retail sales globally, totaling more than $2 trillion, were made online. As the total number of online purchases continues to grow, a compelling case can be made that e-commerce customers expect to receive support that is as good as or even better than those who purchase ...

Driving revenue performance and applying data in order to influence/generate buying behavior throughout the customer life cycle is not new -- it's an ongoing goal. Real-time marketing, which relies on capturing data in real time, improves revenue performance and is the optimal way to drive 1:1 custo...

Marketers are embracing the need for customer intelligence to provide actionable insight to optimize revenue. But how do you get started? Treating what you have today as actionable insight enables marketers to think about using their existing data as customer intelligence, learn from it, and then in...

What if you answered the phone one day to a friendly voice offering tech support for some software that had been troubling you? "Not possible," you'd say. We all know the drill with technical difficulties. We call up the software company during business hours and then sit on hold only to get an agen...

The pharmaceutical industry has garnered more than its fair share of media attention following headlines exposing the recent Vioxx drug recall, elderly American patients purchasing drugs from Canada, accusations of drug manufacturers price gouging in the face of the AIDS epidemic and Fen-Phen anti-o...