We have this idea of modern computing that is closely tied to social media, and rightly so. Social media is a kind of glue that ties us together in new and bigger configurations than our own human capabilities. However, it is also the unspoken issue in the Yahoo brouhaha about working from home -- t...
There is an interesting discussion brewing about the nature of Silicon Valley companies. Are they "tech" companies, as Zuora CEO Tien Tzuo asserts, or are they "... companies in other industries that happen to make heavy use of technology," as CBS Money Watch blogger Erik Sherman says? The gentlema...
They say we have big brains because we have all needed to work better together over the past 150,000 years. The more people work together, the more tools they need to make collaboration a productive art, rather than a befuddled mess. Rather than wait for human evolution to keep up the pace, Salesfor...
What if you answered the phone one day to a friendly voice offering tech support for some software that had been troubling you? "Not possible," you'd say. We all know the drill with technical difficulties. We call up the software company during business hours and then sit on hold only to get an agen...
Salesforce.com and VMware jointly announced Tuesday a new platform for enterprise application development in the cloud. They will offer application development as a service in their VMforce venture. "[Information technology] needs to be transformed into and accessed as a service whether it's into th...
Salesforce.com's buy of Jigsaw is the latest, most indicative market mover in the transition to a lead generation economy. Twitter's forays into a sponsored tweets business model announced last week at Chirp is another. Yahoo selling its soul to Microsoft for Bing is another. And just about everythi...
Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from ...
It's rare to see Google command anything less than a large presence in just about any given e-business study these days, and the latest annual American Customer Satisfaction Index from the University of Michigan is no exception: ACSI scores for e-business rose 5.5 percent to 79.3 on ACSI's 100-point...
The launch of Healthline Networks' HealthSTAT last week is one more indication that the Internet ad platform wars are far from over. To be sure, Google remains the giant to beat -- and it looks as though it's settling into its role as the long-term dominant player. However, HealthSTAT may be on the ...
SAP and Research In Motion announced last week that they were partnering to develop a native BlackBerry client to link to SAP CRM, and then, eventually, to the firm's other business applications. The move is a no brainer for SAP, writes Vinnie Mirchandani, an ex-Gartner analyst and founder of the ad...
Salesforce.com and Google have announced the rollout of Salesforce for Google Apps, a product that combines Google's budding suite of productivity applications with the ubiquitous on-demand customer relationship management application. The two are already collaborators on Salesforce Group Edition fe...
PeopleSoft, JD Edwards, Siebel and a host of others succumbed to the pull of its tractor beam. Could Salesforce.com be next on Oracle's list? Though this rumor has been around for several years as idle speculation, in the last several months it's taken on new life. The tenor of the gossip has change...
There were approximately 40 million women among the 90 million people watching the Super Bowl on Sunday, and Pats fan Andrea Learned was one of them. The night was a letdown for Learned the sports fan -- but not for Learned the marketer and author. This year's Super Bowl ads are illustrative of a fo...
The familiar adage that the consumer is always right has taken on a new meaning in the Internet age. Rather than talk with a store manager, consumers are now making their feelings about different products known on message boards and blogs. "Many companies tried to ignore the online forums, but most ...
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Subscription Sales Spur Superior Selling
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Customer Commerce Offers SMBs an E-Commerce Path to Better CX
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The Price Retailers Pay for Flawed Product Information
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AI Is Already at a Tipping Point
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