The List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is building into its core product, such as integration with Moat.com, and a global media content database.
Despite 2004 marketing budgets estimated at US$9.45 billion by the American Bankers Association, 93 percent of banks do not treat inbound consumer inquiries as sales opportunities. They spend money on marketing, but for what? Marketing's purpose is to sell more, to more people, more often, at highe...
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AI Is Already at a Tipping Point
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