Salesforce.com is acquiring GoInstant, reportedly paying $70 million for the startup. The news generally fits the "another day, another Salesforce.com acquisition" story line. The CRM cloud vendor has been on an acquisition binge -- it bought at least six companies in 2011 alone. It is on track to m...
Financial site Adaptu serves people in all stages of life, from young people just establishing themselves, getting married and buying a home, to more mature investors planning for their children's educations or their own retirement dreams. "Some of these people are open to talking about their finan...
Marketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and then take action on what is being said online and in social media about their company or executives. Act-On Insight lets users benchmark and track these mentions, a...
Avaya has added new products and enhanced existing ones in its Customer Experience Interaction Management portfolio. The overarching goal of the changes was to allow users to reach out to customers via any channel the customers chose -- for example, mobile application, social media or phone. Such ac...
By now, it has been drilled into most marketers' heads: Social media is all about conversation -- a two-way conversation. Oftentimes, the conversation entails responding to customers' comments, requests or complaints. From the customer's perspective, it almost certainly means offers of discounts and...
Salesforce.com is reportedly close to acquiring social media marketing manager Buddy Media for about $800 million. Buddy Media's main business is helping corporations manage their brand presence on Facebook. It has branched out to other social media platforms, including Google+, Twitter and LinkedIn...
CRM Conference is being held May 29 to 31 at the Chicago Hyatt Regency. This annual event offers a unique agenda for retailers, said Devon Wylie, CEO of CRMC. "It's specifically focused on case studies from topnotch multinational retailers. With this approach, attendees can get actionable learnings ...
Zoho has enhanced its menu of offerings by incorporating social media into its customer support features. It has also added a Facebook social media integration point to its flagship application. The changes went live on Thursday, added automatically to the applications. These two developments -- the...
CRM vendors that have wondered about the necessity of porting their applications to the small screen should take note of last week's acquisition of Instagram by Facebook. Instagram is the tip of a big iceberg and is perhaps a signal of yet another disruption in a disruption-prone industry. It repr...
In the UK, supermarket chain Tesco is being pounded right now in social media channels because it's refusing to honor an erroneous online advertisement offering new iPads for about $65. The offer went viral, and now the backlash is viral, too. How Tesco responds will tell the tale. I'd recommend a s...
Last week Oracle bought the HR SaaS company Taleo for $1.9 billion, which to me means it's time to do you-know-what to the fire and call in the dogs. This hunt is officially over and out. The hunt in question is for legitimacy and primacy of the SaaS and cloud computing model. Many people would ar...
There's been a lot of activity on the Web and in our industry in the last week, and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook -- or "FB," as the proposed ticker symbol suggests. It's widely assumed that its IPO will mak...
Salesforce.com unveiled a new customer service help desk tool this week. Desk.com works with customer requests delivered over a social network. It is the byproduct of Salesforce.com's acquisition of Assistly last year. However, it is no mere product integration, said Alex Bard, former Assistly CEO a...
Mobility, intuitive cloud-based tools, iPads, iPhones, and social media have forever transformed the sales ecosystem. Across all industries and sectors, salespeople are no longer chained to a desk or landline, and managers and executives agree that integrated technology makes selling more efficient...
During the past few years, customer service organizations have faced increasing amounts of pressure to deliver better service over a broader range of channels including the Web, email and phone. Customers expect to get service at any time of the day or night and assume that customer service teams wi...
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I can't tell when apps use AI
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CRM Advances With AI Powers Amid Data Privacy Challenges
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