Aprimo has released its second app for Salesforce.com's AppExchange, called "Aprimo Service to Sales." It is an inbound marketing app with real-time interactive features. The first Aprimo app destined for the AppExchange was released in 2010. The newer app, however, is written on a different code b...
The holidays are over, but retailers are still waiting for the holiday shopping season to end. Increasingly, consumers are opting to give gift cards instead of actually buying an article of clothing or an electronic gadget. This is good news for retailers hoping to drive up modest margins. When rede...
Siebel Systems launched what it calls an "end-to-end enterprise business intelligence solution." The product recognizes a need for analytics that can compile many sources of information into a single data warehouse. At its "User Week" in Los Angeles, Siebel announced BI applications for financials, ...
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