Businesses depend on their customers, and it would make sense that good customer service would translate into loyalty and sales, but high-tech vendors don't seem to have gotten the message. The average customer experience rating for tech vendors fell from 58 percent to 52 percent since last year, in...
Making better business decisions is all about understanding what's happening today and then properly applying that knowledge to improve what will likely happen tomorrow. Because business leaders want this improved power, we've recently seen a resurgence of interest and coverage in predictive analyti...
Pegasystems will demonstrate examples of simple integration between its BPM applications and the CRM functionality it will inherit from Chordiant at its upcoming trade show. Then, in the May/June time frame, the company will announce a detailed road map for integration of the two applications, accor...
It is difficult to think of an area where the pharmaceutical industry is not under siege these days. Regulators spawning new rules, governments putting price caps in place, safety advocates demanding more information on side effects, health maintenance plans implementing their own cost controls, and...
Combining in-memory data management, visual analytics, social networking and rich Internet applications, Software as a Service and open source software development, companies such as Advizor Solutions, Fractal Edge, Greenplum, LucidEra and others are filling what was an open niche in the BI marketpl...
Data analytics vendor Alterian announced Monday its acquisition of the contact optimization technology product Campaign Calculus 2.0 from The Customer Partnership. The product uses advanced algorithms to evaluate the financial impact of all of the possible permutations for contacting prospects acros...
Thanks to the increased processing power of today's microprocessors and significantly improved data access and storage technology, it has become easier than ever to apply some rather sophisticated statistical analyses to better understand both business processes and customer behavior. However, the r...
Trying to get your hands around organizational change is a difficult challenge for most companies, but it is even more daunting when you are trying to identify the needs of employees that support multiple product lines and span numerous geographic locations. Today, Web-based surveys continue to tak...
The torrent of facts, data, figures and insights that blogs deliver daily are random and chaotic, yet immensely valuable in the right context. For companies committed to getting to the truth of where they stand with their prospects, customers, suppliers and many other stakeholders, blogs are becomi...
The theory goes that each side of the brain controls a distinct mode of thinking: holistic and synthesizing on the right and logical and sequential on the left. Many people believe that they lean to one side or the other in their approach to learning and doing. Now help is on the way for right-brain...
The consumer backlash against unsolicited telemarketing and e-mails coupled with ever-increasing competition for customer attention have forced companies to take a new look at their inbound call centers. Long considered a profit drain and necessary evil, inbound call centers are now seen as a critic...
In the early days of the dot-com boom, companies tracked "hits" and "eyeballs" and measured "stickiness" on their hastily created Web sites. As Web sites matured into viable business channels, however, these simple Web metrics proved to be of little value. Just as the customer data generated through...
CRM software revenues are expected to reach $30 billion in the next several years, according to research firm Cahners In-Stat. Even so, CRM implementation projects are often cited for high failure rates. To avoid losing customers, these projects need to succeed in more dimensions than just company m...
SPSS has introduced a new product, PredictiveCallCenter, that it says can transform inbound call hubs from cost centers to profit centers. The application integrates with call-center CRM and call management systems to determine on-the-fly the best way to market to inbound callers, noting whether the...
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Morphing Demographics Require Imaginative PR Strategies
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The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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Mastering AI-Powered CRM Puts Onus on Vendors To Get It Right
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Retailers Ignoring Customer Privacy, Website Usability Put Business at Risk
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Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data
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