The wearables market heated up last week with Apple's introduction of its Watch and payment processing service, and the implications for CRM are interesting. First off, the announcement shows how very young the wearables marketplace is and how far it has to go. Second, even though wearables are by...
Salesforce.com's vision of the Internet of Customers is getting clearer, and it has a decidedly mobile orientation. The company on Monday announced the launched the Salesforce1 Fund -- a dedicated fund in its newly renamed investment unit, now called "Salesforce Ventures" -- that will pour $100 mill...
Google may be feared and secretly envied throughout tech circles for its industry-disruption track record, but in at least one respect, companies are grateful for Google's propensity to plow the road. The Google Glass experiment has provided some very public lessons about what consumers are willing ...
Salesforce.com is moving aggressively to carve out its own place in a hot emerging technology niche: wearable computing. With its new initiative, Salesforce Wear, it appears to be following its usual MO of co-opting technology in the consumer world and repositioning it for the enterprise. However, u...
Salesforce.com has announced that its Salesforce1 Mobile App will be generally available in the company's summer release. The app will be accompanied by an enterprise ecosystem consisting of some 65 partner apps, a new connector for SAP, and a slew of new features around sales, service and marketing...
In-app mobile advertising is expected to jump significantly between now and 2018, according to new figures from Juniper Research. Ad spend in this category will reach $16.9 billion by 2018, up from $3.5 billion last year, the consulting group found. Smartphones currently account for approximately 70...
Apple's iPhone may frequently be viewed as the leader in the smartphone category, but it's actually two Samsung devices that got the highest scores in a recent smartphone customer satisfaction study from American Customer Satisfaction Index. Specifically, Samsung's Galaxy S III and Galaxy Note II ti...
First there were smartphones. Then there were very small smartphones and, conversely, larger ones. And devices that folded in half. And smartphones that had sliding QWERTY keyboards. After that, of course, came the tablets. The new form factor story doesn't end there. The next big trend is expected...
2013 is just two weeks old, but executives in the mobile CRM space have a clear idea of how they hope the rest of it will unfold. What they want, in a word, is more: more mobile CRM functionality; availability on more devices; more vendors supplying applications. More mobile CRM is indeed on the way...
In the beginning, there was Apple's iPad. For a long time, "tablet" meant the iPad and nothing but the iPad. Then competitors began to make an appearance in the tablet market. For CRM vendors, that state of affairs made developing mobile products and strategies much easier. Now, there are several ta...
Without a doubt, mobile CRM has become a must-have deployment in the B2C world. Expect that trend to move into the B2B community for similar reasons: The devices are becoming ever more equipped to serve multiple needs, and their uses can soothe a lot of pain points. B2B, more so than B2C, is highly ...
What's the world coming to? Microsoft lost money in the software business last quarter -- the first loss in a decades-long string of positive earnings from the world's biggest software company. Sheesh! Yes, there were extenuating circumstances, but the loss signals the breadth and depth of the impa...
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How To Leverage Gen AI Without Losing the Corporate Shirt
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The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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5 Ways Retailers Can Sell More Online With a Personal Touch
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A New Era of Customer Service
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Leveraging AI To Transform Actionable Business Strategies Reliably
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Landing Intelligent Customer Service
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