Partner/agent management has a moderate to severe impact on organizational effectiveness, according to 63 percent of the companies that participated in a recent Aberdeen Group study, "Channel Sales: Renaissance in Partner Management." The research explored the challenges, strategies and tactics from...
Salesforce.com has rolled out a service for its customers that allows them to share data, sources and leads in a social network. The service, which the company is not making available commercially, is a cross between a partner relationship management portal -- which Salesforce.com offers commerciall...
Channel partner opportunity management firm BlueRoads announced on Sept. 17 a new lead referral module designed to help vendors gain strategic insight into the management of better sales channel yield. The new software module captures new referrals from a vendor's extended partner community and harn...
NetSuite has married two of its applications to provide additional features for clients that use its product to collaborate with partners. PRM+ integrates the company's partner relationship management, order management and commission management apps, incorporating enhanced functionality. It allows c...
A wireless expert I met on a flight to Atlanta a couple of weeks ago told me that more than 58 percent of people don't even know the brand of cell phone they use, and it made me wonder what else we don't know about wireless. More important, is that a good or a bad thing? I usually loath splitting ...
After a long period in which there seemed to be little to report, PRM or partner relationship management, appears to be enjoying an upswing. PRM was an unfortunate fellow traveler with all the other 'RM' permutations that came about in the dot-com bubble. There was also eCRM, which was a distincti...
Two things hit the wires this week relative to CRM that I think are interesting events, and in some ways they go beyond the on-demand space. Salesforce.com announced its partner relationship management solution, and NetSuite said it will sell its product in a retail configuration. At first NetSuit...
Salesforce.com is venturing into the partner relationship management space with the release of Partnerforce, Salesforce Partner Edition. PRM, a software category related to CRM, focuses on connecting and maintaining relationships with direct and indirect partners instead of customers. Processes supp...
Many sales forces seem to be stuck in a time warp. Selling with a transaction focus to customers who require a consultative or even enterprise approach is driving the cost of supporting these misaligned sales forces to the point of being unaffordable. Conversely, there are companies out there that ...
With 2005 nearly done, it's interesting to look at the lessons learned and insights gained in customer relationships overall and CRM's response to them specifically. A seismic shift is happening in CRM today. Foremost of these is the shift from transactions to trust -- and if your pipeline has been ...
One of the best parts of being an analyst or a journalist is that you get pretty easy entry to some of the most interesting companies in your space. I feel particularly fortunate to be able to call up a company to ask for a briefing. Most of the time they say yes and I get to spend an hour or so o...
The CRM systems of many companies fail because they don't properly manage the expectations of prospects and customers. What's been missing is the ability to capture the moment of truth with every prospect or customer and then bring these insights into a broader mosaic of what the many segments of ...
Let's face it: CRM continues to be the Rodney Dangerfield of enterprise applications. It doesn't get nearly the respect it deserves. Despite many research firms' take on the aggressive growth of customer-based initiatives inside manufacturing and services companies alike, CRM itself continues to go ...
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How To Leverage Gen AI Without Losing the Corporate Shirt
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The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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5 Ways Retailers Can Sell More Online With a Personal Touch
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https://www.crmbuyer.com/story/a-new-era-of-customer-service-177218.html
A New Era of Customer Service
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Omnichannel, Online Consumers Shift to Mindful Shopping Practices
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Landing Intelligent Customer Service
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