If you want to smooth over irate clients and offer more efficient customer services, consider conversational bots instead of a roomful of human company reps. Researchers see consumers' comfort levels with a variety of chatbot technologies softening towards customer service, scheduling, banking, and therapy...
In today's highly competitive B2B software industry, it's not enough to staff a call center and sit back and wait for customers to reach out when they need you -- it's imperative that you take the initiative. When customers have so many solution vendors to choose from, service becomes a strategic di...
Kana Software is pushing into the mid-market space with a new offering called "Kana Express." It is a multi-channel Web customer service application divided into four modules, all of which can be deployed separately or used as a whole suite. Scaled-down versions of more robust customer service appl...
Fast, easy and accurate -- ask any consumer to describe good customer service and that is the likely response you'll receive. Traditionally, people have reached out to call centers, confident that a well-trained customer service representative would have the knowledge to fill in the blanks. But movi...
Thousands of people may visit your website every day, but only a fraction of them make it into your CRM system. What about those visitors who don't get captured by CRM? How do you count and relate to the vast universe of prospects you know nothing about, but who obviously have some reason to be in...
Exhibiting at traditional trade shows is one of the most common marketing tactics used by companies targeting the industrial and manufacturing marketplace. The opportunity for direct engagement with prospects, customers and other vendors who could be potential partners or customers is invaluable. An...
For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Ro...
RightNow Technologies has gone deep with contact center functionality in November 08, the latest quarterly update of its flagship Software as a Service CRM application. The new version builds on RightNow's strong self-service platform with the addition of agent-scripting technology, a desktop add-in...
With the release of its August '08 version, RightNow Technologies continues to shift both its platform and its lineup of products and features to Web 2.0. This latest upgrade includes a customer portal that offers widgets, video, forums and blogs. Its studio development environment now allows users ...
The Internet has seen massive adoption. Online retailing has continued to dramatically build its customer base and more and more companies are sending their offline customers to the Internet for service and support. To service both these old and new customers, the Internet has already had an abundan...
RightNow is adding chat to its expanding Feedback feature set. The new functionality is part of the application's May '08 update to its flagship CRM product. "By adding feedback into RightNow chat, we have filled out our multichannel story," Andrew Hull, director of product marketing for RightNow, t...
Most health insurance companies have plowed resources into self-service Web sites for their policyholders -- Web site portals that display page after page of details on coverage. Yet the general perception, even among many industry insiders, is that health insurance providers are not customer-friend...
More than half of all consumers say a negative online experience leads to online and offline abandonment. With the click of a mouse, a customer who has invested time and effort researching your products and services online, and who may have purchased something from your site or store in the past, wi...
For years, vendors have argued the merits of click-to-call versus click-to-chat, but most analysts now agree that both solutions are an effective means of reaching out to Web site visitors to engage them in conversation. There is little doubt that nearly any company with a Web presence can see posit...
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Marketers’ Texting Schedule Can Make or Break Consumer Engagement
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Subscription Sales Spur Superior Selling
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Customer Commerce Offers SMBs an E-Commerce Path to Better CX
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The Price Retailers Pay for Flawed Product Information
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AI Is Already at a Tipping Point
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