Making sure that every customer gets the personal touch may be fairly easy for the owner of a neighborhood bakery, but in a mass market of millions, making each customer feel like an individual is a formidable challenge. In the information age, tools like customer relationship management software ma...
In the past, businesses typically used lists of leads in a type of marketing strategy that Michael Port, author of "Book Yourself Solid," refers to as "interruption marketing." The goal was to get in front of a potential customer, book an appointment, and sell the product. However, that model is ch...
I am still thinking about the George Soros quote from a recent posting. The billionaire financier and philanthropist was quoted in Niall Ferguson's The Ascent of Money saying that "Every bubble consists of a trend and a misconception that interact in a reflexive manner." What he meant was that tren...
Those of us immersed in CRM take it for granted that people understand what the acronym stands for and what it really means -- the technology, people and processes that go into building stronger relationships with customers. Quite naturally, the people who sell, support and comment on CRM understand...
The market for CRM programs will expand in financial services, although the pace of spending will likely slow down in the near term. Still, the rate of CRM spending by financial firms is not the only element that could change in the future. Whether a financial firm already has implemented a program ...
In research conducted among over 200 companies in 2008 for a reported titled "B2B TeleServices and Appointment-Setting: Less Risk, Less Reward?," Aberdeen Group found that end-user sales organizations relying primarily on external appointment-setting vendors for lead generation realized dramatically...
The announcement that Adobe was acquiring Web analytics firm Omniture took many in the marketing industry off guard last month. However, it's less surprising in view of trends that have recently been gaining traction: integration of social media technologies to mainstream platforms; mergers and acqu...
Companies are now in the third stage of "economic downturn syndrome." Having passed through Panic and Denial, they're firmly in Acceptance. Panicky knee-jerk responses such as cost-cutting, layoffs, tightening budgets and resources are a thing of the past. Most companies have had a quick breather an...
M.A. Ketabchi, president, CEO and founder of business process management provider Savvion, might have done just as well focusing on product marketing in his career. From the beginning, he has distinguished Savvion from the competition by concentrating on the one thing potential customers care abou...
What do these things have in common? Maybe nothing other than that the movie has a sequel and the two-dot-oh suffix is a sequel. Also, the start of blockbuster movie sequel season overlaps with trade shows like Sales 2.0 and Enterprise 2.0. Sales 2.0 was held in Boston a couple of weeks ago, Enter...
Open development platforms and their offspring -- mashups -- are behind the significant changes in CRM functionality that have been introduced over the last year or so. These are early days for Platform as a Service, though, and each vendor is approaching the technology on its own preferred path. Fo...
Sales are down. You don't even need to add a qualifier to that sentence -- such as industry or name of company. Across the board, corporate and consumer sales are down. Enter firms like Demandbase, which promises the latest in lead generation functionality. The company debuted last year with Deman...
Among the new tools and features SugarCRM introduced at its global developer conference this week are a new Web services framework and mobile customizations. The open source customer relationship management company also reiterated its support for the cloud, with the rollout of several additional c...
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