Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as value...
There's an emerging theme in sales and marketing that I expect will be important for a while and could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security, analytics and machine learnin...
The close of Q2 ends the first wave of vendor customer events. Still to come this fall are Salesforce Dreamforce and Oracle OpenWorld -- and others -- but mercifully, we have the summer to digest all the information absorbed this spring and re-sync with our native time zones.For starters, CRM doesn'...
A significant percentage of IT systems are cloud-based, according to a recent survey. The cloud is a key enabler for emerging technology, suggests the CompTIA poll, which was conducted last month. Cloud computing was one of four trends respondents expected to feature heavily in IT conversations over...
In response to the migration of health services to the cloud, vendors have been partnering with various organizations to gain a foothold in the market and to test out their solutions. One of the cloud's major selling points is security -- but it is not as safe as it's made out to be. Google Cloud "r...
The cloud offers a host of potential uses, according to the healthcare industry and academic medical center representatives who participated in a HIMSS survey. Application hosting was the top use, identified by 90 percent of the respondents. Other potential uses cited: disaster recovery and backup, ...
Microsoft CEO Satya Nadella has sounded a call for computing to empower everyone. "The world is becoming a computer," he said in the opening keynote address at Build 2018, the company's premiere event for developers. "Computing is getting embedded in every person, place and thing. That's the opportu...
Smart home and consumer IoT solutions promise significant opportunities for the insurance industry to reduce costs, alleviate risks, deepen customer engagement, and create new services and revenue streams. There are many barriers ahead, but given the tremendous upside, insurance companies have begun...
After nearly a decade of company building, Zuora last week went public, valuing itself on the open market at roughly US$2 billion after gaining 43 percent on its first day of trading. Those outlines don't reveal the importance of Zuora generally, and subscription billing systems in particular, to th...
Anyone who has attempted to adopt Salesforce cloud solutions in an enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate various data sources. This is a common problem that has plagued the enterprise application industry ...
We spend a great deal of time and effort trying to make healthcare more affordable and to ensure better outcomes. Too often, the upshot is to reduce all problems and challenges to a singularity in search of a silver bullet. It never works, but it seems like human nature to take that approach. Salesf...
Some small e-commerce website operators may think their relative obscurity offers protection, but the fact is that SMBs are especially vulnerable to cyberattacks and malware. "Very often small businesses don't feel vulnerable to cyberthreats because they assume cybercriminals prefer to launch attack...
As Amazon sets consumer expectations for rapid delivery to the home, companies in nearly every industry have been recognizing that they must move to the cloud to keep pace. This means revamping their transportation and logistics systems to meet their customers' escalating delivery expectations. Thes...
Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh, it's in there -- it's just being elbowed to the back of the stage by a whole host of other related disciplines and technologies. Customer experience, customer engagement and content mar...
The 5G standards target billions of new devices that will connect to operators' networks over the next decade and beyond. Each device type serves a use case that can be high-volume with low throughput requirements, or low-volume but high-value from a customer's point of view. The list of use cases k...
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How To Leverage Gen AI Without Losing the Corporate Shirt
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The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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5 Ways Retailers Can Sell More Online With a Personal Touch
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A New Era of Customer Service
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Leveraging AI To Transform Actionable Business Strategies Reliably
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Landing Intelligent Customer Service
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