There may be two Salesforce seasons in a year -- the one we're finishing and one that happens just before Dreamforce. Roughly speaking, these seasons happen when the company disgorges a raft of new technologies both to update existing products and to bring forth new ones. This season covers a lot of ground; everything from sustainability to workforce management and vertical industry CRM solutions...
The software industry fueled jobs and GDP growth in the United States in 2020, according to a report by Software.org: the BSA Foundation. The software industry supported more than 15.8 million jobs in 2020. While the largest concentrations of software jobs remain in traditional tech hubs, such as Wa...
I've been writing about the importance of platform as a tool and as a strategy for a while -- and not only with regard to Salesforce. I'd say most CRM vendors have a platform story; others like Oracle and Zoho come up as examples all the time. The difference with Salesforce is that it's looking bey...
Microsoft has announced it is purchasing Nuance Communications, a natural language to computer processing company, in a deal valued at $19.7 billion. "Nuance's popular healthcare-focused products and services will provide Microsoft an instant revenue stream and relationships with existing Nuance cus...
Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence or machine language to automate their marketing campaigns. A survey by Rackspace Technol...
Two CRM vendors made news recently. Zoho had an analyst conference that reminded us that many businesses don't benefit enough from verticalized suites; and Microsoft introduced several vertical industry systems, including one for nonprofits. One could say that Zoho and Microsoft displayed mirror ima...
Learning to code, regardless of the path a child chooses to take, is crucial today. It is not just important in technology-related fields. Coding is vital in manufacturing, healthcare, farming...virtually any industry has a coding component. The question that remains should not be "why?" but "how?"...
While it was already underway prior to the pandemic, the worldwide shift to digital payments has been accelerated by the crisis. This new cashless concept and the related back-end changes by banks to adopt real-time payments are becoming increasingly popular; and have set into motion the potential f...
Software piracy involves much more than businesses and consumers using illegal copies of computer programs. What lurks within the pirated copies is often rogue code -- malware -- that can be just as deadly to computers and users' finances. Software companies are reporting that piracy has increased 2...
Deep in its DNA, Salesforce has always focused on a bigger picture. Its commitment to community issues is best expressed in the company's philanthropic orientation. At the same time, Salesforce has always had the customer at the heart of what it does -- and that transcends its customer relationships...
The IDC CRM market share numbers are in for 2019. For the seventh consecutive year Salesforce leads the pack, this time with 18.4 percent of the market. Other big vendors trailing the leader include, SAP, Oracle, Microsoft and Adobe. After 25 years of competition, the runners-up have a combined sha...
Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP and Oracle in the ERP and finance market. Many people, myself included, looked askance at that idea and wondered out loud how the company would continue to grow because, hey, there's...
Online medical appointments have become commonplace during the pandemic, and they're likely to continue into the future, even as in-person medical visits resume. The convenience, accessibility and cost-effectiveness of telemedicine will make it a vital part of comprehensive medical care in the digit...
Contact tracing involves finding people who have been exposed to the coronavirus and testing them to determine if they are infected or are carriers. If they are, public health officials can provide treatments and insist on quarantines to prevent the virus' spread. It's a perfect fit for CRM. In cont...
Sundar Pichai, CEO of Google and parent company Alphabet, called for government regulation of artificial intelligence technology in a speech at Bruegel, a think tank in Brussels, and in an op-ed. There is no question in Pichai's mind that artificial intelligence should be regulated, he said. The que...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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https://www.crmbuyer.com/story/customer-retention-by-extraordinary-means-is-not-crm-177075.html
Customer Retention by Extraordinary Means Is Not CRM
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https://www.crmbuyer.com/story/new-sweetwater-ceo-amplifies-vision-for-music-retail-177794.html
New Sweetwater CEO Amplifies Vision for Music Retail
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https://www.crmbuyer.com/story/is-generative-ai-the-next-big-cx-thing-despite-its-risks-177049.html
Is Generative AI the Next Big CX Thing Despite Its Risks?
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https://www.crmbuyer.com/story/customer-analytics-now-a-pivotal-piece-of-the-retail-sales-puzzle-177486.html
Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle
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https://www.crmbuyer.com/story/marketers-texting-schedule-can-make-or-break-consumer-engagement-177813.html
Marketers’ Texting Schedule Can Make or Break Consumer Engagement
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https://www.crmbuyer.com/story/subscription-sales-spur-superior-selling-177636.html
Subscription Sales Spur Superior Selling
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https://www.crmbuyer.com/story/customer-commerce-offers-smbs-an-e-commerce-path-to-better-cx-177820.html
Customer Commerce Offers SMBs an E-Commerce Path to Better CX
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https://www.crmbuyer.com/story/the-price-retailers-pay-for-flawed-product-information-177772.html
The Price Retailers Pay for Flawed Product Information
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https://www.crmbuyer.com/story/einstein-1-and-the-big-shift-177110.html
Einstein 1 and the Big Shift
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