The past several weeks have seen an onslaught of articles regarding privacy, identity and security. Most of them bemoan the fact that we all have too many passwords, they are difficult and costly to manage, and that "there must be a better way!" Suggestions have ranged from password-reset and passw...
Sun Microsystems is embarking on a new US$50 million marketing campaign, it was revealed today. The company is pointing to success stories with clients like online auctioneer eBay, General Motors, and Major League Baseball in an effort to show the world how its products and services help connect peo...
Fuel cell technology for big-ticket consumer items like automobiles is still many years away, based on numerous industry reports. However, the day when portable devices like laptop computers, PDAs and cell phones can run for extended time periods without refueling is indeed much closer. High-demand ...
A few years ago, the History Channel had a program that covered great military disasters. One was the on the French Maginot Line. This was a line of supposedly impregnable forts that were put in place to prevent invasion by Germany after World War I. This solution was monumental in cost and it faile...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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https://www.crmbuyer.com/story/playvox-workforce-management-prioritizes-emotional-loyalty-176750.html
Playvox Workforce Management Prioritizes Emotional Loyalty
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https://www.crmbuyer.com/story/messaging-key-to-meeting-changing-cx-preferences-176669.html
Messaging Key To Meeting Changing CX Preferences
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https://www.crmbuyer.com/story/sweetwaters-well-tuned-marketing-is-music-to-shoppers-ears-176751.html
Sweetwater’s Well-Tuned Marketing Is Music to Shoppers’ Ears
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https://www.crmbuyer.com/story/5-types-of-shoppers-and-what-they-want-for-the-holidays-177187.html
5 Types of Shoppers and What They Want for the Holidays
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https://www.crmbuyer.com/story/vr-platforms-deliver-metaverse-style-experiences-to-online-shopping-176865.html
VR Platforms Deliver Metaverse-Style Experiences to Online Shopping
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https://www.crmbuyer.com/story/for-better-crm-results-prioritize-pipeline-over-forecast-176709.html
For Better CRM Results, Prioritize Pipeline Over Forecast
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https://www.crmbuyer.com/story/why-quality-e-gifts-are-smart-business-decisions-177207.html
Why Quality E-Gifts Are Smart Business Decisions
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https://www.crmbuyer.com/story/robotic-letter-writing-lends-a-hand-to-personalized-marketing-crm-176595.html
Robotic Letter Writing Lends a Hand to Personalized Marketing, CRM
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https://www.crmbuyer.com/story/time-to-bring-back-the-corporate-research-lab-176768.html
Time To Bring Back the Corporate Research Lab
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https://www.crmbuyer.com/story/retail-reality-check-rewards-programs-do-matter-to-consumers-177090.html
Retail Reality Check: Rewards Programs Do Matter to Consumers
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https://www.crmbuyer.com/story/cloudworld-reevaluated-176705.html
CloudWorld Reevaluated
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