Salesforce held its Connections 2016 user event in Atlanta earlier this month. About 7,000 people attended, but in the Georgia World Congress Center and airplane hangar, attendance seemed smallish. It might have been held down by Gov. Nathan Deal's slow response to vetoing a religious freedom law la...
Salesforce shares rose to an all-time high Thursday, after the company reported better-than-expected revenue during the quarter and raised earnings estimates for 2016. Salesforce on Wednesday reported earnings of 21 cents a share and a revenue increase of 24 percent to $1.71 billion, compared with...
There's been much ado about social media as the latest, greatest customer service tool -- but all that ado does little to help a corporation steer the conversation around perils and toward profits. So, buzz aside, where is the leverage in a set of tools that is seemingly all talk and little substanc...
In Internet time, it's been an eon since "smart appliances" were said to be stocked on the near horizon, but many sunsets later -- eight years, actually -- the futuristic devices are still, well, in the future. One would think the green movement, among other things, would have pushed this concept al...
For years, marketers have shuddered at the realization that consumers are on to them. They've worried about saturation, about people ingesting so many advertisements and marketing messages on an average day that no one has a chance at standing out. Marketers have created a whole lexicon around the p...
Loyalty schemes had been around for years before their sponsors paired them with purchase power on credit or debit cards. For any best customer program, the business running it measures its effectiveness on two levels -- the top line and the bottom line. On both levels, co-branded and proprietary c...
Oracle has made its third purchase in less than a year, announcing today that it has acquired Oblix, a small identity management software company. Terms of the sale were not announced. Oblix's security software allows for Web access control of single sign-on, identity administration and user provisi...
General Motors and Ford suffered declining U.S. sales in August. Each announced Wednesday that it will cut production in the fourth quarter, risking profitability for the calendar year. Chrysler, on the other hand, beat the bum month experienced by its competitors with its fifth straight month of sa...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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CX Center Stage at Oracle CloudWorld
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New Sweetwater CEO Amplifies Vision for Music Retail
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle
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Marketers’ Texting Schedule Can Make or Break Consumer Engagement
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Subscription Sales Spur Superior Selling
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Customer Commerce Offers SMBs an E-Commerce Path to Better CX
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The Price Retailers Pay for Flawed Product Information
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AI Is Already at a Tipping Point
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