Pegasystems has rolled out Next-Best-Action Marketing 7.1. Built on Pega 7, it aims to provide marketing executives with the best customer service strategy -- the next best action -- for any given scenario, based on customer data captured by the system, along with rules configured by the user. The d...
The Federal Communications Commission last week voted to reconsider the ban on mobile phone calls during airplane flights, unleashing a collective cry of angst from travelers not wishing to be forced to listen to the tedious conversations of neighboring passengers. Coupled with the Federal Aviation ...
It's about that time of year when we see all the predictions and forecasts of how much online sales will increase, by product, for this holiday season. From cautiously to wildly optimistic, these forecasts are things that e-commerce managers' dreams are made of. There's something missing in this yea...
The newly released American Customer Satisfaction Index provides fresh data illustrating consumers' growing love affair with e-commerce. The e-commerce industry registered a score of 80 on ACSI's 100-point scale -- less than a percentage point away from its all-time high score of 80.8 in 2003, accor...
It's about that time of year when we see all the predictions and forecasts of how much online sales will increase, by product, for this holiday season. From cautiously to wildly optimistic, these forecasts are things that e-commerce managers' dreams are made of. There's something missing in this y...
In a town renowned for big bets and high rollers, Harrah's laid down the biggest bet of all on June 13th when it concluded its merger with Caesars Entertainment. Harrah's paid US$1.87 billion in cash and $3.27 billion in stock, also assuming $3.86 billion in Caesar's debt. With the merger, Harrah'...
On all accounts where it's available
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Only when enforced by the service provider
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What is two-factor authentication?
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Customer Retention by Extraordinary Means Is Not CRM
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Social Media Integration: The New CRM Standard
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle
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Bridging the SMB-Enterprise Retail Gap With Gen AI
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Subscription Sales Spur Superior Selling
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The Price Retailers Pay for Flawed Product Information
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Subscription Commerce Merchants Innovate Amid Rising Churn Rates
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https://www.crmbuyer.com/story/salesforce-starter-is-integral-to-cover-the-crm-waterfront-177092.html
Salesforce Starter Is Integral To Cover the CRM Waterfront
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