Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn't we all subscribe to the idea that a disgruntled customer would tell many more people about a brand's shortcomings than a happy customer would sing its praises...
There's something to be said for consistency. Baseball Hall-of-Famer Tony Gwynn hit over .300 19 years in a row. The swallows have returned to Mission San Juan Capistrano every year since 1812. Richard Belzer played Detective John Munch in nine different television series over 23 years. Doing things...
Salesforce has released LiveMessage, a chatbot that lets enterprises users engage customers through messaging apps such as Facebook Messenger, SMS or MMS directly within its Service Cloud. Service agents can respond to customers on Facebook Messenger after accessing their records, for example, and t...
We've become obsessed with big data and analyzing it, though sometimes I think we get in our own way. The issue is that we preferentially collect quantitative data as if it were the only thing worth the time. In fact, quantitative data is but one kind of data, and the information it provides gives a...
I've been writing about customer loyalty a lot -- and not just to sell my book, though you can buy it any time you want. Seriously, though, markets everywhere are cooling. They once were ripe with new categories and products, but everybody now seems to have the new stuff, and growth is falling back ...
The United States Federal Communications Commission on Wednesday announced that T-Mobile has agreed to a penalty of $48 million for misleading customers about restrictions on its so-called unlimited data plans. The company failed to inform subscribers to unlimited plans on its wireless networks and ...
I recently read a user story about how Harlequin -- a publisher of romance novels -- keeps its customers loyal. It has embraced several ideas that work really well, including emphasizing a consciousness of customer loyalty, keeping things simple, and focusing on personalizing relationships and engag...
If you want to succeed at engaging customers, or anyone else for that matter, it helps to have a model of what success looks like. This idea isn't new. Elite athletes train themselves to see a perfect race in their mind's eye, or to imagine the arc of a ball to its flawless conclusion. Scientists mo...
Dealing with customers in context can equate with personalization, as many define it. Also, it can refer to enabling customers to jump out of a largely automated customer-facing process to deal with a company representative. Additionally, it can mean getting down in the weeds of some hyper-specific ...
Lots of CRM vendors talk about personalization, but their idea of how to do it leaves much to be desired. They address personalization very late, using a just-in-time approach to accessing customer data to support a sales or service encounter in the moment. This certainly is important, and it achiev...
As I see it, there are four basic capabilities, or attributes, needed to build better customer loyalty. I learned about them from two McKinsey researchers. Those attributes, according to David C. Edelman and Marc Singer -- and I agree -- are the following: automation, proactive personalization, cont...
Oracle Vice President Des Cahill is the company's head CX evangelist. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories. One of the main CRM challenges businesses face today is adjusting to the era...
I start a lot of client engagements with a simple question: Who's the customer? It's amazing the answers that I get. Some people are really quite good. They know the customer's demographic and business or personal needs, and they focus on those things. Others don't even grasp the difference between ...
Software vendors and their business customers have tried many things to increase customer loyalty, but they have been disappointed more often than not. Rewards, delight, and daily deals were good ideas to help spur customer loyalty. Unfortunately, they weren't enough to move the loyalty needle in to...
The CRM industry is shining a bright light on digital marketing these days, and it is a sign of how early we are in the digital marketing boom that few if any vendors are championing the idea of using marketing in any way other than for driving sales. Based on recent marketing events by Oracle and S...
18
17
16
15
14
13
No minimum age requirement
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/04/AI-robot-in-business.jpg
https://www.crmbuyer.com/story/how-to-leverage-gen-ai-without-losing-the-corporate-shirt-179123.html
How To Leverage Gen AI Without Losing the Corporate Shirt
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/02/future-retail.jpg
https://www.crmbuyer.com/story/the-future-of-gen-ai-in-retail-balancing-human-factors-with-revenue-growth-177923.html
The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
https://www.crmbuyer.com/wp-content/uploads/sites/4/2023/06/Gen-AI-chat.jpg
https://www.crmbuyer.com/story/is-generative-ai-the-next-big-cx-thing-despite-its-risks-177049.html
Is Generative AI the Next Big CX Thing Despite Its Risks?
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/04/marketing-creators.jpg
https://www.crmbuyer.com/story/beyond-the-cart-ux-hits-and-misses-can-make-or-break-a-virtual-storefront-177960.html
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/05/business-meeting-ideas.jpg
https://www.crmbuyer.com/story/morphing-demographics-require-imaginative-pr-strategies-178007.html
Morphing Demographics Require Imaginative PR Strategies
https://www.crmbuyer.com/wp-content/uploads/sites/4/2023/12/ecommerce-success.jpg
https://www.crmbuyer.com/story/5-ways-retailers-can-sell-more-online-with-a-personal-touch-177854.html
5 Ways Retailers Can Sell More Online With a Personal Touch
https://www.crmbuyer.com/wp-content/uploads/sites/4/2022/07/innovation.jpg
https://www.crmbuyer.com/story/a-new-era-of-customer-service-177218.html
A New Era of Customer Service
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/05/computer-user-perplexed.jpg
https://www.crmbuyer.com/story/retailers-ignoring-customer-privacy-website-usability-put-business-at-risk-178009.html
Retailers Ignoring Customer Privacy, Website Usability Put Business at Risk
https://www.crmbuyer.com/wp-content/uploads/sites/4/2023/07/strategic-planning.jpg
https://www.crmbuyer.com/story/gong-ai-platform-delivers-improved-accuracy-to-revenue-forecasting-177228.html
Gong AI Platform Delivers Improved Accuracy to Revenue Forecasting
Enter your Username and Password to sign in.
Social CRM
See all Social CRM