CRM captures transactional data collected through proprietary payment tools and point-of-sale software. Now retailers are marrying the "what" of behavioral data to the "why" of attitudinal data. "They know what's happening and the emotional triggers behind the activity," says marketing consultant Mike Capizzi...
As a rule, manufacturers have been blissfully unconcerned with some of the finer points of CRM functionality and processes -- but not because they have been indifferent to their customers' needs. Rather, the low adoption rates of CRM technology in this sector have been more reflective of manufacture...
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I can't tell when apps use AI
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Landing Intelligent Customer Service
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